You have 4 summaries left

Deconstructor of Fun

Star Trek Timelines Team on Maximizing Your LiveOps with Web Shops

Mon Jul 31 2023
Web ShopsFree-to-Play Mobile GamesStar Trek TimelinesMonetizationContinuous Content UpdatesCommunity EngagementGame CommerceRevenue GenerationPlayer BehaviorEnhancing Gameplay

Description

This episode explores the use of web shops in free-to-play mobile games, focusing on the game Star Trek timelines. It discusses the benefits of web shops for monetizing engaged players outside of app stores, the importance of continuous content updates and community engagement, and the expansion of game commerce through web shops. The episode also covers web shop revenue and player behavior, creating a stronger connection with players through web shops, effective strategies for web shops, and future enhancements for web shops. It concludes with insights on enhancing gameplay and setting up for long-term success.

Insights

Web shops provide new opportunities for monetization

Web shops for free-to-play mobile games offer a valuable tool for monetizing engaged players outside of app stores. They allow developers to build better relationships with players and increase sales by offering exclusive content, alternative payment methods, and the latest information.

Continuous content updates drive player engagement

Continuous content and feature updates have been key to the longevity and success of Star Trek timelines. Authenticity in creating a game for Star Trek fans, adapting quickly to new series releases, and engaging with the community through transparent customer support contribute to maintaining player interest.

Web shops lead to increased revenue and player engagement

Implementing a web shop can have a significant impact on the success and revenue of live service games. Web shops result in increased revenue, with overall revenue increase of 10-12% and conversion rates of visitors to payers at 40-60%. Tiltting Point's partnership with Ipsolla enables developers to get more than the standard net revenue share from in-game purchases made through the web shop.

Web shop players make frequent purchases

Web shop players make an average of five purchases per month, with 35% making ten or more purchases. The ability to offer higher price points on the web shop contributes to generating revenue, with 40% of revenue coming from offers over $100. Web shops also offer 5% more content than in-game purchases, driving player engagement and recurring revenue through features like campaign pass purchase option.

Web shops unlock new capabilities for game developers

Developing a web shop for a game provides an opportunity to create a stronger social hub and deeper connection with players. Web shops offer capabilities beyond what platforms provide, such as exclusive content, alternative payment methods, and additional features like forums and videos. They also enable partnerships with platforms like Amazon Prime Gaming for promotion and reaching new players.

Effective strategies for web shops

One-time offers, reward systems, loyalty programs, exclusive offers, unique offers, limited time offers, and tiered spending are effective strategies for web shops. Influencer marketing can be leveraged more effectively by using unique coupon codes for tracking. Best practices for implementing and marketing web shops include driving awareness, reinforcing value proposition, providing incentives, reducing friction, and creating reward systems.

Future enhancements for web shops and gameplay

Future enhancements for web shops include features like free giveaway bundles, loyalty point systems, media hub, news and announcements section, and gameplay method integration. Star Trek Timelines is continuously releasing new content and bug fixes to improve player experience. Upcoming major features include post-mortalization advancement and continuum missions focused on veteran players.

Chapters

  1. Web Shops for Free to Play Mobile Games
  2. Continuous Content Updates and Community Engagement
  3. Expanding Game Commerce with Web Shops
  4. Web Shop Revenue and Player Behavior
  5. Creating a Stronger Connection with Players through Web Shops
  6. Effective Strategies and Future Enhancements for Web Shops
  7. Enhancing Gameplay and Setting Up for Success
Summary
Transcript

Web Shops for Free to Play Mobile Games

00:10 - 07:00

  • Web shops for free to play mobile games are a valuable tool for monetizing engaged players outside of Apple and Google's app stores.
  • Tilting Point has been using Exola's web shop for the game Star Trek timelines.
  • The guests on the podcast are Ben Saccoisness and Dave Hake from Tilting Point, along with Chris Huesch from Exola.
  • Dave started in QA testing and has worked in mobile games since 2005, primarily in production and product management.
  • Ben started in QA as well and worked his way up to senior product manager on Star Trek timelines.
  • Chris has been in the industry for a long time, working on both development and publishing sides, currently at Exola.
  • Star Trek timelines is an online sci-fi CCRPG strategy game with over 1,300 characters from all Star Trek series.
  • The game offers PVP, PVE, fleet battles, crew retrieval, and more features for players to enjoy.
  • The longevity and success of Star Trek timelines can be attributed to its continuous updates and engagement with the community.

Continuous Content Updates and Community Engagement

06:40 - 13:45

  • Continuous content and feature updates have been key to the game's longevity and success.
  • Authenticity in creating a game for Star Trek fans has contributed to its popularity.
  • The release of new Star Trek series has attracted new and returning players.
  • Community engagement and transparent customer support are important pillars of the game.
  • Adapting quickly and keeping up with the franchise has helped maintain player interest.
  • The game regularly adds new features, characters, events, collections, campaigns, and merchandising to keep it fresh.
  • The ability to add new content through server releases instead of building a whole client is a significant advantage.
  • XOLA's web shop technology provides a white label digital store for developers to sell in-game items directly to players through their own branded website.

Expanding Game Commerce with Web Shops

13:25 - 20:14

  • Mobile developers can expand their game and commerce beyond app stores by using a web shop.
  • A web shop allows developers to build better relationships with players and increase sales.
  • Tiltting Point started using a web shop to reach players who prefer purchasing via the web.
  • Many players around the world use local payment methods that are not connected to app stores.
  • Building a web shop unlocks new opportunities for players who couldn't spend on games before.
  • Web shops lead to increased revenue, with stats showing overall revenue increase of 10-12% and conversion rates of visitors to payers at 40-60%.
  • Tiltting Point has over 130 web shops powered by partners, resulting in increased revenue and player engagement.
  • Implementing a web shop can have a significant impact on live service games' success and revenue.
  • The partnership with Ipsolla enables developers to get more than the standard net revenue share from in-game purchases made through the web shop.
  • Offering additional content or discounts in the web shop can be an effective marketing strategy for live games.

Web Shop Revenue and Player Behavior

19:54 - 26:42

  • More purchases than expected from Australia
  • Ability to offer higher price points on the web shop
  • 40% of revenue generated through web shops comes from offers over $100
  • Value add strategy is more effective than price reduction strategy for web shops
  • Web shop players make an average of five purchases per month, with 35% making ten or more purchases
  • Web shop offers 5% more content than in-game purchases
  • Campaign pass purchase option on web shop drives recurring revenue
  • Coupon functionalities enable partnerships with Amazon Prime Gaming and other marketing opportunities
  • Web shop used to target specific player segments and drive them towards in-game purchases
  • Exploring ways to make the web shop a hub for game information and updates

Creating a Stronger Connection with Players through Web Shops

26:21 - 33:36

  • Developing a web shop for a game should be seen as an opportunity to create a stronger social hub and deeper connection with players.
  • The web shop should provide value to players by offering exclusive content, alternative payment methods, and the latest information.
  • Engaging players through forums, videos, and other features on the web shop can drive additional opportunities for purchases or transactions.
  • Navigating platform policies is important to ensure compliance when implementing payment methods on both Apple and Google platforms.
  • Developers need to be mindful of platform policies that restrict in-game links to the web shop but can use alternate communication channels like Discord or email lists.
  • Partnerships with platforms like Amazon Prime Gaming can help promote the web shop and reach new players.
  • Best practices for implementing and marketing web shops include driving awareness, reinforcing value proposition, providing incentives, reducing friction, and creating reward systems.

Effective Strategies and Future Enhancements for Web Shops

33:12 - 39:55

  • One-time offers and reward systems can be used to encourage repeat spend on the web
  • Loyalty programs, exclusive offers, unique offers, limited time offers, and tiered spending are effective strategies for a web shop
  • Influencer marketing can be leveraged more effectively with a web shop by using unique coupon codes for tracking
  • Web shops unlock capabilities beyond what platforms offer and provide a new channel for game developers
  • Future enhancements to the web shop include features like free giveaway bundles, loyalty point systems, media hub, news and announcements section, and gameplay method integration
  • Star Trek Timelines is continuously releasing new content and bug fixes to improve player experience
  • Upcoming major features include post-mortalization advancement and continuum missions focused on veteran players

Enhancing Gameplay and Setting Up for Success

39:32 - 41:58

  • Adding ability for players to make their favorite crew even stronger
  • Continual missions and generated away mission type system provide endless content
  • Players can continuously invest in finished crew and enjoy new ways to play
  • Most impactful feature released this year, setting up the game for success in years nine and ten
1