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Priced To Sell

Television Star Of Cityline Shares His Winning Real Estate Secrets

Tue Aug 08 2023
Real EstateClient RelationshipsMarketing StrategiesPersonal Branding

Description

The episode covers Rizwan Malek's journey in the real estate industry, the importance of client relationships and trust, lifestyle considerations, social media marketing strategies, and collaboration opportunities on Instagram. Key insights include the value of personalized service, understanding clients' needs, the impact of home ambiance, the role of social media in real estate marketing, and the significance of branding consistency.

Insights

Personalized Service and Building Trust

Rizwan Malek emphasizes the importance of building relationships with clients and providing personalized service to gain their trust.

Understanding Clients' Needs

A key aspect of successful real estate is understanding what clients are looking for and finding them the right home that matches their needs.

Home Ambiance

The ambiance of a property can create an immediate feeling and impact a buyer's decision within seconds of entering.

Social Media Marketing

While social media may not directly lead to sales, it can still provide exposure and benefit real estate professionals by showcasing their personality and love for the industry.

Branding Consistency

Consistency in branding is crucial as it shapes the perception of a company or individual in the real estate industry.

Chapters

  1. Rizwan Malek's Real Estate Journey
  2. Luxury Real Estate and Client Relationships
  3. Building Trust and Taking Action
  4. Lifestyle, Location, and Client Rapport
  5. Social Media and Marketing Strategies
  6. Collaboration Opportunities and Personal Branding
Summary
Transcript

Rizwan Malek's Real Estate Journey

00:00 - 06:43

  • Rizwan Malek, the youngest vice president of sales at South of the Beast International Realty, shares valuable insights in the real estate industry.
  • Rizwan started his career at 19 and made $88,000 in his first year.
  • He worked with the Daniels Corporation and launched 14 high-rise towers.
  • Rizwan joined Sotheby's and became the senior VP of sales.
  • He has appeared on TV shows like Cityline and Hot Market.
  • Rizwan focuses on building relationships with clients and providing personalized service.
  • His business comes from various sources including Instagram and online platforms.

Luxury Real Estate and Client Relationships

06:24 - 12:34

  • Luxury real estate company Sotheby's is synonymous with luxury and offers luxury service at any price point.
  • The speaker learned the importance of understanding that it's the client's money, not theirs, during a negotiation.
  • Being part of such a personal decision in clients' lives is a privilege.
  • The kitchen is considered the heart of the home where everything happens.
  • The speaker believes in maintaining touch points with clients even after the sale, such as sending handwritten birthday cards.
  • Volume is important, but understanding what clients are looking for and finding them the right home matters more than just making transactions.
  • Home is a feeling that can be determined within seconds of entering a property.

Building Trust and Taking Action

12:14 - 17:56

  • Realtors should focus on understanding their clients' needs and feelings to gain their trust.
  • Having a good command of the market and being able to speak to things helps build trust with clients.
  • Showing clients that you are not just in it for your commission check is important.
  • Empowering clients and making them realize that you are there for them builds trust.
  • Being proactive and taking immediate action can lead to quick sales.
  • Rizwan Lecla enjoys a balanced lifestyle, including horseback riding, which is good for his mental health.
  • He believes in living where you spend most of your time, even if it means sacrificing space or commuting distance.
  • He shares a trick to stay awake while driving by eating flower seeds.

Lifestyle, Location, and Client Rapport

17:27 - 23:32

  • Moving closer to work can help avoid long commutes
  • I have a lifestyle-based approach to work and life
  • I sell a lot in Bon Simcoe for some reason
  • I've lived in different locations and I'm still figuring out my dream location
  • I used to live near the water but now I live in Oakville
  • Living off King West had its downsides like floods and vomit on the sidewalk
  • I contribute as a real estate expert on Cityline
  • Cityline allows me to show my personality and connect with potential clients
  • Open houses are a great way to meet people and build relationships
  • My sense of humor can be crude but it helps create rapport with clients

Social Media and Marketing Strategies

28:53 - 35:34

  • The speaker does not have an active TikTok account and rarely uses social media.
  • They believe that people looking for homes are more likely to use real estate websites rather than Instagram reels or TikToks.
  • Exposure through social media can still be beneficial, even if it doesn't directly lead to sales.
  • The speaker's PR team has been encouraging them to create content on social media platforms like TikTok and Instagram reels.
  • The speaker acknowledges that social media can work for certain individuals, but it is not their preferred method of marketing.
  • They find value in being themselves on Instagram and using it as a platform to showcase their personality and love for real estate.
  • The speaker believes that business cards are less effective than online presence in capturing potential clients' attention and interest.
  • Their business card represents their credentials rather than featuring a photo of themselves.
  • The speaker discusses the importance of branding consistency and how it can impact the perception of a company or individual.
  • They express openness to exploring Instagram reels and collaborating with others on content creation.

Collaboration Opportunities and Personal Branding

35:14 - 37:27

  • Rizwan Malik discusses his success and collaboration opportunities on Instagram.
  • He can be found on Instagram under the name Rizwan Malik.
  • His show, City of the Line, airs on CDTV at 10 a.m.
  • The show is currently once a month due to many moving parts.
  • Branding is important and he encourages people to say hi if they see him on the streets.
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