Cash Flow Connections - Real Estate Podcast
Raising Capital In CURATED In-Person Events - E846 - RMR
Description
This episode discusses raising capital through the fund of funds structure and shares insights on implementing in-person dinners to attract investors. The importance of understanding the target audience, building trust, and focusing on a specific niche is emphasized. The episode also provides tips on addressing investor objections, making investment offers, and pre-selling investors.
Insights
Focus on a Specific Niche
Choosing a specific niche and going all in can lead to better connections and success in raising capital.
Building Trust is Key
Building trust with potential investors by having a similar background and understanding their struggles increases the chances of successful capital raising.
Pre-Sell Investors
Pre-selling investors on a specific investment amount before an in-person dinner can create a sense of urgency and reserve positions for interested investors.
Chapters
- Introduction
- Real Estate Investment Challenges
- Goal of the Program
- Interview with David Dickey
- Implementing In-Person Dinners
- Building Trust with Investors
- Raising Capital for Tech Projects
- Strategies for Successful In-Person Dinners
- Understanding the Avatar
- Success with In-Person Dinners
- Benefits of Capital Collective
- Finding the Right Niche
- Building Trust over Track Record
- Preparing for In-Person Dinners
- Anticipating Investor Challenges
- Making the Ask at In-Person Dinners
- Showing a Team Effort
- Engaging with the Audience
- Setting Up Private Meetings
- Addressing Investor Objections
- Importance of Scrappy Methods
- Choosing the Right Questions
- Building Trust through Similar Backgrounds
- Success with Trade Industry Owners
- Making Offers at In-Person Dinners
- Casual Conversations after Dinner
- Show of Force
- Pre-Selling Investors
- Conclusion and Contact Information
- Free Course Offer
Introduction
00:00 - 00:24
- The podcast host introduces the topic of raising capital through the fund of funds structure.
- The host offers a free nine-module course on fund of funds mastery.
Real Estate Investment Challenges
00:26 - 00:49
- Real estate has created many millionaires, but it has also led to bankruptcies and heartaches.
- Access to real estate education on the internet makes it difficult to identify strategies that consistently produce high returns.
Goal of the Program
00:49 - 01:05
- The goal of the Cashflow Connections Real Estate Podcast is to provide real estate entrepreneurs, capital raisers, and investors with secrets to grow their portfolios without costly investment nightmares.
Interview with David Dickey
01:08 - 01:32
- David Dickey, a capital collective guy, joins the podcast.
- David shares his background as a trade business owner and his experience in raising capital for various projects.
Implementing In-Person Dinners
01:33 - 01:59
- David discusses implementing in-person dinners as a way to raise capital.
- He focuses on understanding his avatar (target audience) and building trust with potential investors.
Building Trust with Investors
01:59 - 02:28
- David emphasizes the importance of building trust with investors by having a similar background and understanding their struggles.
- He targets business owners in the trade industry as his avatar.
Raising Capital for Tech Projects
02:28 - 02:52
- David shares his experience in raising capital for tech projects and partnering with other operators for real estate deals.
- He highlights the need for multiple touch points with investors to explain the investment opportunity.
Strategies for Successful In-Person Dinners
02:52 - 03:20
- David explains how he set up intimate meals with investors and ensured their interest by understanding their fears and challenges.
- He focuses on having one-on-one conversations, explaining the investment details, and addressing objections before making the ask.
Understanding the Avatar
03:21 - 03:48
- David discusses the importance of identifying a niche of investors to focus on.
- He found his avatar to be other business owners in the trade industry, allowing him to connect and gain trust more effectively.
Success with In-Person Dinners
03:49 - 04:12
- By understanding his avatar and having multiple touch points, David successfully raised half a million dollars in one meal with business owners from his network.
Benefits of Capital Collective
04:13 - 04:38
- The host discusses the benefits of joining Raise Masters and Capital Collective.
- Capital Collective provides a more hands-on approach, allowing participants to learn about each other's businesses and apply their backgrounds to marketing strategies.
Finding the Right Niche
04:38 - 05:07
- The host emphasizes the importance of picking a niche and going all in on it.
- By focusing on a specific niche, even if it means turning away some potential investors, one can achieve success by connecting deeply with the target audience.
Building Trust over Track Record
05:08 - 05:29
- The host explains that trust is more important than track record when starting out in raising capital.
- By leaning into a particular niche and connecting with the audience on a personal level, track record becomes less significant.
Preparing for In-Person Dinners
05:29 - 05:46
- David shares his preparation process for in-person dinners, including setting up Zoom meetings and having multiple touch points with investors.
Anticipating Investor Challenges
05:46 - 06:16
- The host advises supplementing conversations with investors by writing articles or doing podcasts to address their concerns.
- He emphasizes the importance of listening to the target audience and understanding their specific challenges and fears.
Making the Ask at In-Person Dinners
06:16 - 06:37
- David explains how he made the ask at the dinner, providing investors with pitch decks and having casual conversations.
- He ensured that investors were prepared for the ask by having prior conversations and setting expectations.
Showing a Team Effort
06:37 - 06:59
- The host highlights the importance of showing a team effort during in-person dinners.
- Having other team members present adds credibility and helps maintain conversations with investors.
Engaging with the Audience
06:59 - 07:20
- The host encourages engaging with the target audience to understand their challenges and fears.
- He advises using scrappy methods like one-on-one conversations to gather insights and tailor the approach accordingly.
Setting Up Private Meetings
07:20 - 07:42
- David shares his process of setting up private meetings with investors before in-person dinners.
- He focuses on explaining the goals, visions, and details of the investment opportunity to build understanding and trust.
Addressing Investor Objections
07:42 - 08:03
- David emphasizes the importance of addressing investor objections and understanding their concerns.
- He ensures multiple touch points to keep investors engaged and comfortable with the investment opportunity.
Importance of Scrappy Methods
08:03 - 08:21
- The host highlights the effectiveness of scrappy methods in gaining pronounced results.
- He advises listening to the target audience and using their insights to address their specific challenges and fears.
Choosing the Right Questions
08:21 - 08:40
- The host emphasizes the importance of choosing the right questions to address the target audience's concerns.
- He advises against assuming what the audience wants and instead engaging in conversations to understand their specific needs.
Building Trust through Similar Backgrounds
08:41 - 08:59
- David explains how having a similar background as his avatar helps build trust with potential investors.
- He notes that trade industries have owners with access to capital, making them a suitable target audience.
Success with Trade Industry Owners
09:00 - 09:28
- David shares his success in raising capital from business owners in the trade industry.
- He attributes his success to understanding their struggles, gaining their trust, and focusing on their specific needs.
Making Offers at In-Person Dinners
09:29 - 09:44
- The host discusses making investment offers at in-person dinners.
- He suggests reserving a specific amount for interested investors and creating a sense of urgency.
Casual Conversations after Dinner
09:44 - 10:12
- David explains the casual conversations that took place after the dinner.
- He had one-on-one conversations with each investor to further discuss the investment opportunity.
Show of Force
10:12 - 10:42
- The host highlights the benefits of showing a team effort during in-person dinners.
- Having other team members present adds credibility and helps maintain conversations with investors.
Pre-Selling Investors
10:42 - 11:18
- The host suggests pre-selling investors on a specific investment amount before the dinner.
- This helps gauge interest and reserve positions for interested investors.
Conclusion and Contact Information
11:18 - 11:33
- David shares his contact information and announces the launch of his own capital company, Canopy Capital.
Free Course Offer
11:33 - 12:01
- The host offers a free course on fund of funds mastery.
- Listeners can access the course at fundoffundsmastery.com.