Next Level Facebook Ads Podcast
EP 365: Maximize Impact, Minimize Cost: 3 Tips for Better Facebook Ads
Description
In this episode, Phil Graham shares three tips for maximizing impact and minimizing cost in Facebook and Instagram ads. He emphasizes the importance of testing different strategies and avoiding the trap of relying on a single approach. Phil recommends reducing campaigns down to one, testing the Advantage Campaign Budget, and targeting large audiences. He also provides insights on budgeting and highlights the value of segmented ads and audiences. Overall, this episode offers valuable advice for improving ad performance.
Insights
Test Different Strategies
Phil Graham encourages listeners to test different strategies to find what works best for their specific situation. There is no one-size-fits-all approach, and it's important to avoid relying on a single method.
Segmented Ads and Audiences
While testing new strategies, it's still important to consider the effectiveness of segmented ads and audiences. These can often yield excellent results and should not be overlooked.
Maximize Impact with One Campaign
To maximize impact, Phil recommends reducing campaigns down to one and concentrating on a single campaign with a maximum budget. This allows for focused testing and optimization.
Chapters
- Maximizing Impact and Minimizing Cost
- Different Ways to Do Things
- Testing Strategies for Better Results
Maximizing Impact and Minimizing Cost
00:27 - 03:06
- Reduce campaigns down to one and concentrate on a single campaign with maximum budget
- Test the Advantage Campaign Budget (ACB) and use auto bid strategy
- Target audiences of at least 2.5 million people or more
Different Ways to Do Things
03:06 - 05:20
- Avoid falling into the trap of using only one way to do things
- Segmented ads and audiences are still effective
- Test new strategies to find what works best for your specific situation
Testing Strategies for Better Results
05:20 - 07:37
- Create multiple ad sets within a single campaign
- Use the Advantage Campaign Budget strategy to let Facebook manage budget allocation
- Consider running ads for at least two weeks before making adjustments