YT: I Book 1 In 3 Cold Calls With This Opener
This video presents a tactic called the 'Herd the named host around opener' for improving cold calling success. The opener involves finding a common thread with the prospect and asking if they've heard your name tossed around. Traditional openers like 'Did I catch you at a bad time?' are ineffective as they reveal that it's a cold call and categorize you as a random caller. The video provides examples and tips for customizing the opener to different industries or geographies.