Why Marketers Are Excited About Threads
Social MediaText-based AppCommunity EngagementMarketing Opportunities
Threads is a text-based app released by Meta, the company that owns Facebook, Instagram, and WhatsApp. It focuses on public conversations and has already reached 100 million users. Brands can use Threads to showcase their content and engage with a different audience. The platform offers marketing opportunities and potential for community engagement. However, it is still evolving and may face challenges with discoverability and spam accounts. Threads is worth exploring for brands looking to reach new users and experiment with different tones of voice.