Marketing #Unfiltered

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Marketing #Unfiltered

Thu Jul 13 2023

Ep 100 | #SorryNotSorry, Part 3: Lazy growth strategies get you lazy results

email list growthbusiness successpodcastmarketing tips

The episode discusses the importance of email list growth for business success. It emphasizes the need for clear instructions, consistent actions, and specific goals. List size is crucial for selling online courses and memberships. Taking list growth seriously and facing discomfort are key steps towards business growth. The episode also provides information about the podcast's purpose and how listeners can engage.

Marketing #Unfiltered

Thu Jul 06 2023

Ep 99 | “The Nurture Method” with Chris Williams

coachingbusiness skillsrelationshipsovercoming fearcollaboration

This episode explores building relationships in business, nurturing clients, overcoming fear, leveraging collaborations, and developing foundational pieces for a successful coaching business. The host discusses the new Instagram app called Threads and emphasizes the importance of evaluating if the platform aligns with one's content creation style and nurture strategy. The guest, Chris Williams, shares insights on building a business aligned with one's heart and soul, avoiding common mistakes made by new coaches, and the value of working with a business coach. The episode also covers the Nurture Method for building a six-figure business, the Clarity Call approach, and strategies for attracting ideal clients through collaboration and organic marketing.

Marketing #Unfiltered

Tue Jul 04 2023

Ep 98 | #SorryNotSorry, Part 2: I looked high and low for your message and I couldn’t find it.

marketingmessagingexpert positioning

The episode covers the importance of having a unique message in marketing, improving clarity in messaging, and positioning yourself as an expert. It emphasizes the need to reflect your unique perspective, be specific about your target audience, and create content that resonates. The episode also highlights the significance of taking responsibility, adding value to others, and aligning your messaging with the work you do with clients.

Marketing #Unfiltered

Fri Jun 30 2023

Ep 97 | Rescued by Seal Team Six after being abducted for 93 days in Somalia and how (and why) to tell YOUR story, with NY Times best selling author, Jessica Buchanan

KidnappingSurvivalIntuitionEmpowermentMemoir Writing

This episode features the incredible story of Jessica Buchanan, an American woman who was kidnapped by Somali pirates and held captive for 93 days before being rescued by Seal Team 6. Jessica shares her journey of survival, self-discovery, and post-traumatic growth. The episode also explores themes of intuition, empowerment, and the importance of sharing our stories. Through her work as a mindset and empowerment coach, Jessica supports women in writing their memoirs and finding their voices. This episode is a powerful testament to the resilience of the human spirit.

Marketing #Unfiltered

Wed Jun 28 2023

Ep 96 | #SorryNotSorry, Part 1: Have you decided the FUNCTION though?

Marketing AdviceDesignSocial MediaObjectivesPodcast Guest

This comprehensive summary covers various topics related to marketing advice, combining beauty and functionality in design, creating effective highlights and pin posts, aligning marketing efforts with objectives, and a podcast guest and homework assignment. The episodes provide insights on how to communicate effectively through highlights, the importance of aesthetics and function in design, creating engaging content for social media, aligning marketing efforts with goals, and the value of a podcast guest's story and a challenging homework assignment.

Marketing #Unfiltered

Thu Jun 22 2023

Ep 95 | Becoming KNOWN for how you help people (publicity strategy, pitching no-nos, and that time her article went mega viral) with Selena Soo

Building RelationshipsOvercoming PerfectionismSharing Personal StoriesPublicity StrategiesPitching

The episode covers the importance of building rich relationships for success, finding balance as an entrepreneur, overcoming perfectionism, sharing personal stories, strategies for publicity and pitching. It emphasizes the power of personal connections, self-acceptance, and authenticity in building relationships. The episode also provides insights into finding balance, letting go of perfectionism, and the impact of sharing personal stories. Strategies for publicity and pitching are discussed, including building an online presence, guest posting, and pitching to podcasts. Tips for effective pitching and building relationships with podcast hosts are shared.

Marketing #Unfiltered

Tue Jun 20 2023

Ep 94 | How to leverage vacation content without living on your phone

social mediaemail listengagementvacationcontent creation

The episode covers strategies for promoting value and engagement, efficient social media posting, maximizing vacation content, and utilizing social media during vacations. Coaches are advised to promote the value in their email list and incorporate engaging content. Taking breaks from social media is beneficial, but leveraging extra reach is possible through pre-planning and weekly emails. Efficient social media posting involves writing captions ahead of time, using engaging pictures, and promoting weekly content delivery. Maximizing vacation content includes writing captions in advance and promoting the email list. Utilizing social media during vacations involves bookmarking interesting content, leveraging vacation content for business promotion, and supporting the podcast.

Marketing #Unfiltered

Fri May 19 2023

Ep 85 | Why your ChatGPT content sounds like everyone else's (and what to do about it)

  • The speaker revisited their point of view and opinions to create 20 prompts to improve their messaging.
  • Chat GPT can be helpful but is often misunderstood.
  • Quality content is important and Chat GPT can hurt marketing if not used correctly....