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    Marketing #Unfiltered

    Marketing #Unfiltered

    In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

    Marketing #Unfiltered

    Wed Jul 10 2024

    Ep 152 | Webinar launches are not dead (they’re just different) with Lacey Cribb

    webinarscoachingaudience growthdata collectionwebsites

    This episode covers a wide range of topics related to promoting webinars, building relationships, coaching strategies, audience growth, data collection, effective websites, improving webinar engagement and sales, webinar sales strategies, marketing strategies, and launching an online business. Key insights include the importance of additional touchpoints along with webinars, the value of one-on-one coaching over group programs, utilizing opportunities for collaboration and engagement, collecting data for targeted ads, building relationships with clients, balancing simplicity with strategic tech implementation, improving webinar show up rates through reminders and valuable content previews, including case studies and testimonials to build credibility during webinars, and the need for personalized selling strategies and additional experiences to convert potential customers.

    Marketing #Unfiltered

    Thu May 09 2024

    Ep 146 | [FOTW] Is the offer *actually* too expensive or is this a packaging issue?

    marketing systemscoaching programsurveying audiencepricing strategiespackaging

    The episode discusses the transition from GoToCoach Club to Pocket CMO membership, targeting established wedding professionals, selling results, conducting surveys, improving messaging and value perception, exploring alternative engagement platforms, personalized support, additional services, and membership details. Listeners are encouraged to join the waitlist for Pocket CMO and engage with the podcast host.

    Marketing #Unfiltered

    Wed May 01 2024

    Ep 145 | A step by step plan for networking without making it weird (with Caryn Gillen)

    coachingnetworkingbusiness growthrelationshipscommunication

    The episode discusses the importance of networking for coaches and provides tips on finding the right people to network with, breaking the ice, making connections, and turning them into opportunities outside of events. It emphasizes the value of building relationships and connections in coaching business, following intuition, setting boundaries, effective communication, maximizing networking opportunities, hosting successful networking events, and effective follow-up strategies. The episode also highlights the impact of networking on business growth and how coaches can leverage their skills in marketing.

    Marketing #Unfiltered

    Wed Apr 24 2024

    Ep 144 | Branded gifting to uplevel your client experience (and even your exposure) with Beth Wood

    giftingclient experiencesmarketingsmall businesses

    This episode explores the value of gifting in client and marketing experiences for small businesses. It discusses the challenges faced by small business owners in buying branded gifts and highlights the importance of building relationships and nurturing connections. The episode also emphasizes the significance of personalized gifts in enhancing brand relationships and creating memorable experiences. Additionally, it explores the role of team involvement in gifting programs and the impact of gifting for small businesses.

    Marketing #Unfiltered

    Wed Apr 10 2024

    Ep 143 | How to use astrology to have your best launch yet with Sheri Moise

    AstrologyLaunchesContent PerformanceMarketing StrategiesValidation

    This episode explores how astrology can impact launches, content performance, and marketing strategies. It discusses the validation and guidance astrology provides for personal and collective perspectives. The importance of balancing details and practicality in work is emphasized, along with embracing personal brand authenticity and visibility. The episode also delves into understanding astrology's impact on marketing strategies, optimizing launch timings, and tailoring marketing messages based on astrological seasons. Practical tips for using astrology in business are shared, along with showcasing astrology in real time and engaging with the audience.

    Marketing #Unfiltered

    Wed Apr 03 2024

    Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell

    businesshigh ticket offersclient relationshipsemail listssocial media

    This episode covers various aspects of building and selling high ticket offers in business. It emphasizes the importance of serving clients, building connection, and utilizing email lists and social media. The episode also discusses successful launch strategies, maintaining relationships with clients, and the realities of business ownership. It provides insights on designing transformational offers, pricing strategies, attracting clients, and delivering free training effectively. The episode concludes with a call to action for listeners to engage further with the podcast host.

    Marketing #Unfiltered

    Fri Mar 22 2024

    Ep 141 | 3 nurture event ideas to bring buzz + generate sales

    marketing strategynurture eventssocial mediametrics of successgiveaways

    The episode discusses the importance of nurture events in marketing strategy, focusing on the three pillars of growth, nurture, and sales. It explores how social media can be used effectively, metrics of success, hosting giveaways, and utilizing different formats for nurture events. The episode also highlights the value of nurture events in promoting coaching services and provides ways for listeners to engage with the podcast and submit questions for future episodes.

    Marketing #Unfiltered

    Thu Jul 13 2023

    Ep 100 | #SorryNotSorry, Part 3: Lazy growth strategies get you lazy results

    email list growthbusiness successpodcastmarketing tips

    The episode discusses the importance of email list growth for business success. It emphasizes the need for clear instructions, consistent actions, and specific goals. List size is crucial for selling online courses and memberships. Taking list growth seriously and facing discomfort are key steps towards business growth. The episode also provides information about the podcast's purpose and how listeners can engage.

    Marketing #Unfiltered

    Thu Jul 06 2023

    Ep 99 | “The Nurture Method” with Chris Williams

    coachingbusiness skillsrelationshipsovercoming fearcollaboration

    This episode explores building relationships in business, nurturing clients, overcoming fear, leveraging collaborations, and developing foundational pieces for a successful coaching business. The host discusses the new Instagram app called Threads and emphasizes the importance of evaluating if the platform aligns with one's content creation style and nurture strategy. The guest, Chris Williams, shares insights on building a business aligned with one's heart and soul, avoiding common mistakes made by new coaches, and the value of working with a business coach. The episode also covers the Nurture Method for building a six-figure business, the Clarity Call approach, and strategies for attracting ideal clients through collaboration and organic marketing.

    Marketing #Unfiltered

    Tue Jul 04 2023

    Ep 98 | #SorryNotSorry, Part 2: I looked high and low for your message and I couldn’t find it.

    marketingmessagingexpert positioning

    The episode covers the importance of having a unique message in marketing, improving clarity in messaging, and positioning yourself as an expert. It emphasizes the need to reflect your unique perspective, be specific about your target audience, and create content that resonates. The episode also highlights the significance of taking responsibility, adding value to others, and aligning your messaging with the work you do with clients.

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