Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
This episode of the Voices of Search podcast discusses the trustworthiness of reviews in the era of generative AI. It explores the increase in AI-generated reviews and the impact on consumer trust. The episode also covers the blocking of AI bots by websites and the risks and benefits associated with this practice.
Google's perspective on AI-generated content, effective use cases for generative AI, detectors for AI-generated content, blended usage of AI and human content, and the impact of AI-generated content on search rankings are discussed in this episode.
In this episode of the Voices of Search podcast, Benjamin Shapiro and Matt Tompkins discuss leveraging YouTube for SEO and using SEO tools for social media. They explore the value of social media branding and how it can boost organic growth. They also provide insights on analyzing the value of building an audience on social media platforms.
This episode discusses SEO strategies for organic social growth, with a focus on leveraging YouTube to improve SEO. It highlights the benefits of YouTube for SEO, including high engagement, specific targeting, and quick wins. The chapter also covers optimizing video content for SEO, such as turning blog articles into videos and incorporating keywords. The conclusion emphasizes the importance of YouTube as a valuable platform for driving results in SEO.
The Voices of Search podcast covers various topics including SEO consulting, training, and recruiting needs. The podcast also discusses technical SEO, the importance of authority and authenticity for AI, and the impact of AI on SERPs.
This episode of the Voices of Search podcast discusses the importance of local versus digital SEO strategies for banks. It explores how banks are consolidating physical locations and diverting traffic to digital experiences. The episode also covers the changing landscape of local SEO and the challenges faced by banks in competing with agile fintech companies. Key insights include the need for connectivity between listings and websites, the importance of relevancy in local pages, and the impact of regulations on content creation.
This episode discusses Google's November core algorithm update and its impact on search rankings. It explores the increased frequency of updates, the focus on content quality, and the importance of evaluating search results. The update aims to improve commercial experiences and distinguish high-quality reviews. The podcast also provides information about the host and how to stay updated with future episodes.
SEO for news publishers presents unique challenges due to the rapid nature of Google's crawling and indexing of news articles. Publishers need to optimize articles before publishing them, as changes made later may have little impact. The most important ranking factor for news articles is the headline. SEO education for content creators is crucial to improve visibility and click opportunities. Technical aspects of SEO, such as optimizing for crawling and fast load speeds, play a crucial role in driving traffic to news websites. Best practices for canonical tags and pagination should be followed to ensure proper implementation.
Generative AI is revolutionizing the news and publishing industry, empowering journalists with improved workflows and generating optimized headlines. Contextual elements and human oversight play a crucial role in ensuring accuracy and appropriateness. AI tools enhance internal linking and SEO efforts, increasing topic authority and trust signals. Generative AI is viewed as an evolution in the web ecosystem, sparking conversations about safeguarding its impacts.
The podcast discusses the importance of getting everyone involved in SEO, including both in-house teams and agency teams. Holistic SEO involves integrating SEO into every aspect of the organization, as everyone relies on the website in some way. Education is crucial in getting the entire team involved, as many people may have outdated notions of what SEO entails. The most important aspect of improving SEO within an organization is active contribution and engagement. Misunderstandings about SEO are common both within the industry and across organizations. Ongoing conversations and communication with different teams are necessary to improve general education and awareness about SEO. Translating SEO concepts into the language of specific teams or individuals is essential for better understanding. Insinuating oneself into meetings or discussions where SEO may not initially seem relevant can help raise awareness and offer insights. Pointing out intersections between different teams' work helps people realize the broader scope of SEO and its importance. Low SEO maturity within an organization can be a challenge, but with consistent communication, progress can be made relatively quickly. Tailoring how SEO is discussed based on the audience's role within the organization is important for effective communication. Balancing general knowledge with specific tactical information when discussing SEO helps cater to different team members' needs. Joining conversations and looking for opportunities where SEO can help specific groups generates more interest than forcing it upon everyone. The evolution of SEO has made it easier to dispel misconceptions about manipulative practices and emphasize its value in providing helpful content to users.