Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
This episode of the Voices of Search podcast features an interview with Vet Valencia, the founder and CEO of We Do Web. They discuss her experiences as a Latino woman in the male-dominated SEO industry and overcoming gender bias. The episode also includes sponsorship messages from Ahrefs and PreVisible.
The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit iheareverything.com. In this episode, Benjamin Shapiro talks with Yvette Valencia, the founder and CEO of We Do Web, about using specialization to stand out in content marketing. Yvette shares her journey from the mortgage industry to becoming a niche content marketing expert for lawyers. She explains how understanding the client's goals and breaking down complex topics into digestible modules are key to creating effective content. Yvette also discusses the importance of staying specialized and how it allows her agency to provide exceptional services to their clients. Finally, she shares her thoughts on the impact of artificial intelligence in content creation and emphasizes the value of human expertise in delivering authentic and valuable content.
The episode discusses game-changing tech SEO lessons with Paulo Andros, a Brazilian SEO expert. The topics covered include the uniqueness of each website's approach to SEO, scalability and replaceability of technical SEO strategies, the importance of revenue data in decision-making, and indexation and crawl efficiency for large websites.
The episode discusses strategies for Black Friday success, emphasizing the importance of early planning, compelling promotions, and optimizing e-commerce websites. Treating key events with thoughtfulness is also highlighted.
The episode discusses technical SEO, Google's Secret War, and the impact of Google's algorithms on small websites. It highlights the unfairness of penalizing small sites for not being technologically savvy and criticizes Google's search system as a form of 'censored socialism'. The episode also explores the shift in Google's ethos towards favoring big brands over small businesses and calls for regulations to ensure fair search results and democratic control. It suggests government acquisition of Google and Facebook as a solution.
The episode covers topics such as technical SEO, ethical concerns related to AI in the industry, current trends in SEO, and the use of AI models for SEO purposes. It emphasizes the need for addressing ethical dilemmas surrounding AI use and regulating corporations that exploit personal data. The episode also mentions future discussions on Google's Secret War.
The episode discusses the power of keywords in SEO and building a seven-figure business. Conrad Sanders, founder and CEO at the Creative Copywriter, shares his background on starting the company by blending SEO and copywriting. The Creative Copywriter started as a blog focusing on creative copywriting skills, teaching best practices, and implementing SEO strategies like backlinking. Sanders used an 'outside in' approach by analyzing demand through keyword research before turning the blog into a freelance site and testing affiliate products for commercial intent. The speaker emphasizes the importance of starting a business with an 'outside in' approach based on research, data, and customer insights rather than assumptions. Building a successful brand requires uniqueness, relevance to the audience, and authenticity to maintain trust and consistency across all touchpoints. Success for clients is often tied to revenue growth, which can be achieved through content and copy strategies that drive conversion rates. Marketers should focus on increasing customer lifetime value in addition to traffic and conversions to maximize revenue. Full-funnel optimization is crucial for marketers to increase retention, repeat purchases, referrals, and turn customers into brand advocates. SEO and copywriters need to consider the true lifetime value of customers when creating strategies.
This episode discusses the evolution of Google Search, changes in landing page experience, Google's mindset and development, and threats and opportunities for Google. It highlights the importance of Google for business success, the shift in focus from rankings to controlling the SERP, and the increasing importance of analytics and reporting for SEOs.
This episode discusses the impact of affiliate marketing on search engine optimization (SEO) and explores best practices for ensuring quality in affiliate marketing. The conversation also covers the recent stance of Google on content abuse and site reputation abuse. The episode concludes with insights on diversifying affiliate marketing strategies and using SEO to create diversity.
In this episode of the Voices of Search podcast, Jordan Cooney is joined by Ty DeGrange to discuss affiliate marketing best practices and its impact on SEO. They explore the different types of affiliates, the importance of aligning affiliate marketing with business needs, and how to measure outcomes. The conversation highlights the value of collaboration between SEO and affiliate marketing teams in building a comprehensive digital marketing strategy.