Daybreak

Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful. Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.

Daybreak

Thu Jul 25 2024

Gen Zs are powering astrology’s billion dollar glow up. Has science left the building?

AstrologyGen ZMeluhaMentalism

Astrology has seen a resurgence among Gen Z, with apps like CoStar and Pattern providing guidance during challenging life phases. Meluha, an AI-driven astrology app, aims to address credibility issues. Insights into Meluha's features, success, and user questions. Mentalist Nakul Sinhai explains mentalism and the Barnum effect. Astrology app makers recognize Gen Z's interest and the responsibility to handle it with care.

Daybreak

Thu Jul 25 2024

How Byju’s growth-hacked its way to bankruptcy court

Byju'sEdTechInsolvency

Byju's, once valued at $22 billion, is facing insolvency proceedings due to a payment default. This episode explores the rise and fall of Byju's, their aggressive sales culture, and the challenges they face in the future.

Daybreak

Wed Jul 24 2024

Healthify is trading the local treadmill for a global marathon

healthfitnesslayoffsrestructuringrevenue struggles

Bangalore-based health and fitness company Healthify has been laying off employees and restructuring due to revenue struggles and a funding crunch. The company plans to expand to the United States, but faces challenges in a crowded market. This summary covers the layoffs, flaws in Healthify's initial strategy, challenges in growth, and the shift to the US market.

Daybreak

Tue Jul 23 2024

Once the toast of town, Bira is now brewing more trouble than beer

craft beerBiraIndian beer scene

The episode explores the rise and challenges of Bira, a craft beer brand that disrupted the Indian beer scene. It discusses the dominance of big brewing companies, the introduction of craft beer through Bira, the company's struggles with supply chain and working capital, and its future plans.

Daybreak

Mon Jul 22 2024

Why HDFC customers can bid adieu to exclusive cashbacks on Apple products

AppleHDFC BankIndiaFinancingCashbacks

Apple's success in India was driven by its focus on easy financing and exclusive partnerships with banks like HDFC. However, the deal between Apple and HDFC Bank has ended, leading to a dip in Apple sales. SBI and ICICI Bank have taken over offering cashbacks for Apple products, but at lower rates. Retailers hope for a reunion between Apple and HDFC to boost sales.

Daybreak

Thu Jul 18 2024

Daybreak Special: Zomato’s the investor’s favourite billion dollar baby. Could Swiggy beat it post-IPO?

SwiggyZomatoquick commercefood deliveryIndian market

Swiggy and Zomato are major players in the quick commerce space in India, with Zomato currently leading the market. Zomato's success on the stock market has surpassed Swiggy's, with Blinkit becoming a significant asset for Zomato. The founders of Swiggy and Zomato, Sriharsha Banjeti and Dipinder Goel respectively, have different public images that impact how their companies are perceived. Dipinder Goel of Zomato is known for his active presence on social media and unconventional communication style, which has contributed to Zomato's unique approach to investor relations. Zomato initially faced criticism for not holding quarterly analyst calls but has since adapted by engaging more with investors and analysts.

Daybreak

Wed Jul 17 2024

Wind's blowing towards all things luxe in India. But Chaayos isn't going there

Indian tea marketpremiumizationChaioscustomer feedbacksustainable growth

This episode explores the rise of premiumization in the Indian tea market and how Chaios, the largest tea cafe chain in India, has chosen a different path based on customer feedback. It delves into Chaios' journey towards profitability, its strategy to stand out in the market, and its plans to explore the B2B segment. The episode highlights the importance of customer insights and comfort in driving footfall and brand building.

Daybreak

Tue Jul 16 2024

Not such a Great Place To Work after all?

Great Place to WorkWorkplace CultureTerminationPrivate Equity BuyoutDiversity and Inclusion

The episode discusses the sudden termination of Yashaswini Ramaswamy, CEO of Great Place to Work India, and the implications for the organization's workplace culture. It explores the background of Great Place to Work, the failed private equity buyout, and reactions to the termination. The incident raises concerns about workplace fairness and diversity.

Daybreak

Mon Jul 15 2024

How Birkenstock became the Bata for India's elite

BirkenstockfootwearfashionIndia

Birkenstock, once known as an orthopedic shoe, has transformed into a high-fashion trend. The brand collaborated with top designers, gained popularity among celebrities, and became one of the fastest-growing footwear brands in India. Birkenstock's history dates back over 200 years, with a focus on foot health and comfort. The brand faced challenges entering the Indian market due to premium pricing and existing knock-offs. However, Birkenstock is leveraging marketing and a direct-to-consumer strategy to establish itself in India.

Daybreak

Mon Jul 15 2024

Flipkart wants top fashion brands to dance to its new tunes. Do brands have a choice?

Flipkartprofitabilityfashion e-commerce

Flipkart is aggressively pursuing profitability by squeezing more business out of its brand partners in the fashion and lifestyle category. It is negotiating with major brands and leveraging its reach to convince them. Brands consider Flipkart's demands due to its wider customer base, lack of competition in certain areas, and the brand recall of Myntra. Flipkart uses Myntra to maintain its market share lead and plans to copy its Insider program. Negotiations with brands focus on better margins and discounts, with smaller brands having less bargaining power. Despite some brand considerations, Flipkart's reach remains a key factor for growth. In conclusion, Flipkart will continue its pursuit of profitability while brands negotiate within their limits.

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