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    The Story of a Brand

    The Story of a Brand

    Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand’s evolution. Who knows, you may even discover a few new products that become faves.

    The Story of a Brand

    Wed Jul 24 2024

    A Bar Above - Elevating the Art of Cocktails with AI

    AIBusiness OperationsContent CreationCommunity BuildingWork-Life Balance

    The episode features Julia Tunstall, co-founder and CEO of A Bar Above, discussing her journey from creating educational content to launching a premium barware line. She emphasizes the importance of content marketing and shares insights on incorporating AI into business operations. The use of AI tools like Midjourney and ChatGPT has significantly improved efficiency in creating blog posts and automating decision-making processes. The guest also highlights the impact of GPT-driven content creation and the importance of building community and engagement. Balancing work and personal life, lessons in entrepreneurship, and A Bar Above's social media presence are also explored.

    The Story of a Brand

    Wed Jul 17 2024

    Curology - Tailored Treatments for Healthier Skin and Hair

    skincaretelehealthpersonalized products

    Curology is a skincare brand that offers personalized prescription products and telehealth dermatology services. They have evolved from a D2C subscription company to an omni-channel brand, focusing on building relationships with customers and providing effective skincare solutions. The podcast discusses the challenges in the skincare industry, the importance of clinical testing and education, and the process of receiving customized dermatology products. Curology offers a range of products and services, including non-prescription skincare products and support programs for those in need.

    The Story of a Brand

    Tue Jul 16 2024

    Okendo - Transforming Customers into Super Fans

    customer reviewssurveysreferralsquizzesloyalty programs

    This episode provides an overview of Okendo, a company specializing in customer reviews, surveys, referrals, quizzes, and loyalty programs. It explores their growth, product offerings, focus areas, partnerships, ideal customers, and benefits. The episode also discusses the importance of surveys and data collection, Okendo's approach to solving merchants' problems, and their quick onboarding process.

    The Story of a Brand

    Fri Jul 12 2024

    AION - Navigating Capital: Strategies for Brand Growth

    business financingpersonal growthworking capitalentrepreneurshipfinancial planning

    This episode covers key insights on choosing the right financing for a business, personal growth and adaptation, innovative approaches to working capital, educating entrepreneurs on financing options, financial planning for startups, flexible working capital solutions, flexible credit lines for cash flow gaps, restructuring finances and exploring funding options, as well as valuable insights and further information.

    The Story of a Brand

    Thu Jul 11 2024

    GoodSkin Clinics - A European Approach to a Healthier You

    aestheticsholistic approachentrepreneurshippersonalized treatmentsskincare

    This episode explores the importance of bringing back the medical holistic essence to the aesthetic community. Lisa Goodman shares her journey of starting Good Skin Clinics and emphasizes the value of diagnosing underlying issues. The challenges faced by entrepreneurs in delivering quality care and the significance of mental wellness are discussed. The guest's approach to aesthetics focuses on a holistic and medical perspective, addressing root causes. The importance of education, personalized treatments, and the ReMed skincare line is highlighted. The episode also touches on the use of antioxidants in skincare and challenges common beauty standards.

    The Story of a Brand

    Wed Jul 10 2024

    Gel - For Brands Expanding Internationally

    CPG BrandsU.S. MarketInternational MarketsMarketing ChannelsPlant-Based Foods

    This episode explores the challenges and opportunities in launching consumer packaged goods (CPG) brands, entering the U.S. and international markets, exploring marketing channels, and the growing Latino market. Key insights include the importance of honesty, preparedness, and pivoting in launching a CPG brand, the evolving nature of the industry with multicultural brands and international organizations entering the U.S. market, the need for clear brand narratives and understanding target audiences when entering the U.S. market, the potential for U.S. companies to enter international markets with aspirational products, the utilization of various marketing channels like QVC to reach customers, the significance of consistency in storytelling and messaging for brand success, the forecast for increased investment and innovation in plant-based foods and protein hybrids, the challenges and benefits of introducing plant-based products in the market, the role of smaller brands in driving innovation in the Better For You market, and the rapid growth of the Latino market with brands adapting to cater to acculturated Latino audiences while maintaining cultural roots.

    The Story of a Brand

    Thu Jun 27 2024

    Reap & Glow - Exceptional Botanical Science. Notable 7-Day Results

    skincareingredient technologysustainable practicestestingcollaboration

    This episode covers a range of topics related to creating multi-benefit skincare products, innovative ingredient technology, sustainable practices, testing and collaboration in skincare, passion for science, stability and clinical efficacy, visible results, accessible pricing, skincare ingredients, gentle and effective products, quality ingredients, and kindness.

    The Story of a Brand

    Wed Jun 26 2024

    Antelope - Building a Resilient and Sustainable Pet CPG Brand

    Pet IndustryAcquiring CompaniesBuilding TeamsMaintaining BalanceBuilding a Sustainable Business

    This episode covers key insights from various industries including the pet industry, acquiring companies, building teams, maintaining balance as an entrepreneur, building a sustainable business, and finding happiness as a founder. The discussions highlight the importance of passion, resilience, and self-care in achieving success while emphasizing the need for profitability and sustainable growth.

    The Story of a Brand

    Tue Jun 25 2024

    Lemon Perfect - The Road to Selling 100 Million Bottles

    beverageentrepreneurshiphealthy lifestyle

    This episode explores the journey of Lemon Perfect, a beverage company that aims to impact how people drink water globally. It delves into the challenges faced, pivotal decisions made, and the importance of building a strong team and culture. The unique features of Lemon Perfect are highlighted, along with additional information and recommendations for interested consumers.

    The Story of a Brand

    Fri Jun 21 2024

    Hest - Dreaming Up Better Ways to Sleep Outdoors & Everywhere!

    HestSleepEntrepreneurshipProduct DesignSustainability

    The episode discusses the brand Hest and its focus on providing better sleep experiences in outdoor environments. It explores the importance of sleep, the entrepreneurial journey of the founder, the advantages of experience in starting a business, product design philosophy, sustainability efforts, innovative products, and community engagement. The episode also highlights the mental health benefits of spending time in nature and provides information about Hest's website and social media presence.

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