#95: How ChatGPT Can Make Your Marketing Easier

Wed Apr 12 2023

Duct Tape Marketing Podcast

Shares marketing tips, tactics, and resources for small business owners and marketers.
Interview with Jonah Berger, Wharton School Professor and author of Magic Words.
Magic Words provides practical tactics on what to say to get your way.

ChatGPT became the fastest growing user app of all time in just two months after its release in December 2020.
AI generated content is there to help people do their jobs better and faster.
"The coming change will center around the most impressive of our capabilities, the phenomenal ability to think, create, understand, and read." - Sam Altman
Voice predictive text tool is an example of AI that helps us do things faster and more efficiently.
ChatGPT is the same thing for marketers, helping them be more creative and efficient.
Using ChatGPT can help organize thoughts and make conversations more productive.
Be careful about trademarking AI-generated content as it's hard to get it trademarked exclusively.
ChatGPT is a starting point for creativity, efficiency, and shortcuts, not the actual end product.
The conversation is all about figuring out how to use ChatGPT in some really powerful ways by understanding what information to give it to ultimately give you what you need.
Storybrand Certified Guides share prompts they've used to spark ideas for using ChatGPT effectively in marketing.

Client Darren runs the Restored Leader, a leadership coaching team.
A LinkedIn post was created to announce Darren's recent podcast appearance.
ChatGPT was asked to write a short LinkedIn post using information from the email announcement.
The original email announcement included details about the new Restored Leader Guidebook and how it relates to leading from a place of rest and staying connected to core values.
ChatGPT's first attempt at a shorter LinkedIn post was deemed too fluffy and confusing.
The final version of the LinkedIn post focused on discussing core values as a vital role in leadership, with a call-to-action to listen to the podcast episode for more insights.

Two calls to action in a LinkedIn post might be confusing, so the link to the guidebook was cut out.
Consistency is important when posting on different platforms.
Chat GBT is a good first draft tool but lacks context and nuance.
People are still needed in the writing process.
Giving as much context as possible upfront helps produce a better first draft.
Asking Chat GBT questions can lead to even better first drafts.
Chat GBT is not a great research tool due to its limitations and potential inaccuracies.

AI tool OpenAI's GPT-3 model can help create content outlines, outreach emails, and webpage copy in seconds.
HubSpot has introduced Content Assistant and Chat Spot to make the CRM easier to use.
Be careful when using AI tools as a research tool. Validate your sources before using them.
Jay used Chad JPT to craft an email for a recent agency retreat thanking attendees for attending and encouraging them to stay engaged in the community.
The response from Chad JPT was too wordy and over-the-top even though it was casual and friendly.

The original response was too wordy and over the top for the speaker's style.
Editing is the hardest part of writing, and it's important to be clear with chat GPT about what you want.
The speaker had chat GPT shorten the response by half, which produced a much shorter version.
The speaker made further edits to make the response more like their personal style and community.
They changed 'keep the vibes alive' to 'keep the connection alive'.
They removed some of the heavy-handed emojis and added a sentence redirecting attention back to community leaders.
They included a link to the Slack channel in their edited version.
Call-to-action is important and should be included in your check as you're editing.

ChatGPT can help you edit your copy down and become a better editor.
You can hire a Story Brand certified guide to clarify your message and create effective marketing.
The actionable step for this week is to use ChatGPT to write emails and social media posts.
Put in the prompt with a lot of information, be specific, and start creating more marketing.
When you execute on this, you're ultimately able to guide your customers to solve their problem and make them the hero of their own story.