Online Marketing Made Easy with Amy Porterfield
Bonus: What’s Up With Threads? Jasmine Star And I Give Our Honest Review
Tue Jul 11 2023Description
Amy Porterfield shares her journey from being a corporate girl to CEO of a successful business. She created the Online Marketing Made Easy Podcast to provide actionable strategies for entrepreneurs. Amy is at her lake house with her leadership team to plan for the next quarter and have some fun. They are working on new ideas, challenges, and a vision for the company. Amy discusses the new social app threads and her initial thoughts on it. She emphasizes that she is not an expert but has insights from social media expert Jasmine Starr. They talk about their observations, potential future developments, and share their perspectives as users.
Insights
Threads as a New Social Platform
Threads is a new social platform integrated with Instagram that has gained early traffic and momentum. Embracing Threads presents opportunities for both beginners and those looking to shake up their social media strategies. Users recognize the effectiveness of spending time on platforms like Threads, but there is currently resistance against marketing on the platform.
Authenticity and Reinvention on Threads
Threads allows people's real thoughts and personalities to shine. Users appreciate the lack of rules, scheduling, trends, and hashtags. Posting on Threads feels like making new friends or starting fresh in a new environment. Eastern cultures adapt to change more readily than Western cultures. Enjoy the current state of Threads while it lasts because it will inevitably change. Threads encourages users to reinvent themselves and explore different topics.
Opportunities for Personal Expression on Threads
Threads allows people to express different aspects of their personality that may not come through on other platforms. Business owners have the opportunity to try new things and reinvent themselves. Threads provides an opportunity for individuals to talk about topics beyond their business and showcase who they are as a person. Threads is different from Clubhouse because it allows ongoing asynchronous discussions. If Threads can provide similar benefits in terms of learning, networking, and personal growth, it would be considered successful.
Building Trust and Diversifying Social Media Presence
Engaging in platforms like Clubhouse and Threads can lead to new networks, people, and ways of thinking. Clubhouse allowed for connections with people who would not have been connected otherwise. Building trust is essential on social media, and Threads provides an opportunity to do so. Using Threads now before it becomes saturated allows for greater visibility and content discovery. Threads may introduce features like direct messages and hashtags in the future. Posting consistently on Threads can diversify your social media presence and contribute to business growth.
Chapters
- Amy Porterfield's Journey
- Planning at the Lake House
- Introduction to Threads
- Threads as a New Social Platform
- Authenticity and Reinvention on Threads
- Opportunities for Personal Expression on Threads
- Building Trust and Diversifying Social Media Presence
- Opportunity for Daily Diversification
Amy Porterfield's Journey
00:20 - 07:18
- Amy Porterfield shares her journey from being a corporate girl to CEO of a successful business
- She created the Online Marketing Made Easy Podcast to provide actionable strategies for entrepreneurs
Planning at the Lake House
00:20 - 07:18
- Amy is at her lake house with her leadership team to plan for the next quarter and have some fun
- They are working on new ideas, challenges, and a vision for the company
Introduction to Threads
00:20 - 07:18
- Amy discusses the new social app threads and her initial thoughts on it
- She emphasizes that she is not an expert but has insights from social media expert Jasmine Starr
- They talk about their observations, potential future developments, and share their perspectives as users
Threads as a New Social Platform
06:53 - 13:02
- Threads is a new social platform integrated with Instagram, which has gained a lot of early traffic and momentum.
- The launch of Threads allows us to witness a human experience and experiment on a new social platform in real time.
- Initially, there was some resistance and skepticism towards Threads as another social media platform to learn and create content for.
- However, embracing Threads presents opportunities for both those who are starting from zero and those who want to shake things up in their social media strategies.
- People are experiencing social media fatigue, but they recognize the effectiveness of spending time on platforms like Threads.
- There is currently a sentiment against marketing on Threads, with many users expressing that they don't want any marketing gurus or discussions about marketing on the platform.
Authenticity and Reinvention on Threads
12:44 - 19:25
- Threads allows people's real thoughts and personalities to shine.
- Users appreciate the lack of rules, scheduling, trends, and hashtags on Threads.
- Posting on Threads feels like making new friends or starting fresh in a new environment.
- Eastern cultures adapt to change more readily than Western cultures.
- Enjoy the current state of Threads while it lasts because it will inevitably change.
- Threads encourages users to reinvent themselves and explore different topics.
Opportunities for Personal Expression on Threads
19:06 - 25:32
- Threads allows people to express different aspects of their personality that may not come through on other platforms
- Business owners have the opportunity to try new things and reinvent themselves on Threads
- A photographer has used Threads to consult other creatives on building wealth, catering to a different market
- Threads provides an opportunity for individuals to talk about topics beyond their business and showcase who they are as a person
- Threads is different from Clubhouse because it allows conversations to sit in perpetuity, enabling ongoing asynchronous discussions
- Clubhouse provided valuable tools for navigating a new platform and expanding networks, even if it eventually became less popular
- If Threads can provide similar benefits in terms of learning, networking, and personal growth, it would be considered successful
Building Trust and Diversifying Social Media Presence
25:03 - 31:35
- Engaging in platforms like Clubhouse and Threads can lead to new networks, people, and ways of thinking.
- Clubhouse allowed for connections with people who would not have been connected otherwise.
- The speaker on Clubhouse became a mentor who radically changed the speaker's life and business.
- Building trust is essential on social media, and Threads provides an opportunity to do so.
- Threads can be used to build trust by sharing who you are, what you do, what you love, and how you help people.
- Using Threads now before it becomes saturated allows for greater visibility and content discovery.
- Threads may introduce features like direct messages and hashtags in the future.
- Posting consistently on Threads can diversify your social media presence and contribute to business growth.
Opportunity for Daily Diversification
31:10 - 35:50
- A little bit every day is an opportunity to diversify how you show up on social media and build your strategy in real time.