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Be EPIC Podcast

Designing Intuitive Technology with Empathy and Purpose with Josh Smith and Jonathan Sasse

Wed Jul 19 2023
Customer NeedsDigital TransformationMobile AppsTechnology IntegrationUser ExperienceInternet of ThingsLogisticsFleet ManagementTelehealthHealthcare MonitoringAI ToolsEmpathyTransparency


The episode covers topics such as understanding customer needs, digital transformation, challenges of transitioning to digital, the impact of technology on business and healthcare, emphasizing customer needs, and the use of AI tools. It also includes congratulations and podcast information.


Customer-Centric Approach

Mantova emphasizes understanding customer needs and helps companies define roadmaps for digital transformation.

Designing User-Friendly Apps

To meet customer expectations, it is essential to invest in intuitive and user-friendly mobile apps.

IoT's Impact on Business

Internet of Things (IoT) has transformed logistics, shipping, and fleet management, improving efficiency.

Telehealth and IoT in Healthcare

Telehealth has been accelerated by the pandemic, and IoT devices like wearable health trackers provide valuable data for personalized healthcare monitoring.

Emphasizing Empathy and Customer Needs

The organization prioritizes understanding client expectations and needs, holding difficult conversations to determine value.

AI Tools for Improved Performance

Integrating AI tools with known data sets can enhance performance, but transparency is crucial to avoid misleading users.

Congratulations to Matova

Josh and Jonathan are congratulated on the success of Matova, a company based in Northwest Arkansas.

Podcast Information

Listeners are encouraged to subscribe to the podcast 'Be Epic, Be E, E, P' on their favorite podcast service.


  1. Understanding Customer Needs and Digital Transformation
  2. Challenges of Transitioning to Digital
  3. Impact of Technology on Business and Healthcare
  4. Emphasizing Customer Needs and AI Tools
  5. Congratulations and Podcast Information

Understanding Customer Needs and Digital Transformation

00:01 - 07:56

  • Many companies are internally focused and don't spend enough time with customers to understand their needs.
  • Mantova was founded in 2006 and specializes in mobile applications.
  • The company has expanded beyond Franklin, Tennessee and now operates throughout the US and Latin America.
  • Jonathan Sassy is the Chief Strategy Officer at Mantova, helping companies define their customer needs and develop roadmaps for transformation.
  • Mantova is industry agnostic and can work with companies across various verticals.
  • Josh Smith has been with Mantova for almost 10 years, serving as CEO for nearly six years.
  • Technology plays a crucial role in building a brand, but it's often a long process to get companies to understand its impact.
  • Mantova focuses on creating simple human interfaces that drive business forward while handling the complex engineering behind the scenes.
  • For established companies looking to transition to digital, Mantova helps identify which parts of the business can be impacted while leveraging existing technology stacks.

Challenges of Transitioning to Digital

07:27 - 14:11

  • Companies transitioning to digital face the challenge of integrating their existing technology stack.
  • Identifying which parts of the business can be impacted and leveraging internal systems is crucial in this process.
  • Customers have high expectations for mobile apps based on their experiences with other apps.
  • Designing intuitive and user-friendly apps is essential to meet customer expectations.
  • Investing in mobile-first experiences can be challenging after already developing a product.
  • Understanding customer needs before writing code helps avoid building functionally capable but complicated products.
  • Internet of Things (IoT) has become ubiquitous, shaping our daily lives and work.
  • IoT enables businesses to solve key problems and improve efficiency, such as fleet rentals for heavy equipment.

Impact of Technology on Business and Healthcare

13:47 - 20:42

  • Technology has transformed businesses by improving efficiency and reducing manual processes.
  • Internet of Things (IoT) has had a significant impact on logistics, shipping, and everyday tasks like receiving alerts on smartphones for completed cycles or open doors.
  • Fleet management has become more efficient with real-time tracking using maps instead of making numerous calls to locate vehicles.
  • Telehealth has been accelerated by the pandemic, offering faster medical procedures and lab results remotely.
  • IoT devices like wearable health trackers provide valuable data that can be used for personalized healthcare monitoring.
  • AI models and learning tools can analyze collected data to identify normal patterns and suggest actions for improvement in real time.
  • The medical community is expected to adopt IoT technology more extensively to monitor patients throughout the year rather than relying on sporadic check-ups.
  • Adopting new technology may be challenging due to legacy systems, but there is a growing interest in ensuring comprehensive patient monitoring over time.

Emphasizing Customer Needs and AI Tools

20:28 - 27:30

  • The organization emphasizes empathy as one of its core values, leading to effective communication and understanding with both team members and clients.
  • Many companies focus on making technology work without considering if it works the right way or for the right people, resulting in products that are not built for anyone.
  • The organization takes a different approach by starting with understanding what clients expect and need, rather than just providing engineering services.
  • The leadership team has experience in startups and technology, allowing them to navigate challenges and prioritize customer needs over personal preferences.
  • Difficult conversations are held with customers to determine the true value the organization brings and why customers should care about their products or services.
  • Integrating current technology with generative AI tools can improve accuracy and reliability by using known data sets instead of uncertain sources.
  • Using these tools on known data sets can enhance chatbots' performance, providing more useful feedback and credible responses to complex questions.
  • AI tools often provide confident but unverifiable answers, highlighting the need for transparency in results to avoid misleading users.

Congratulations and Podcast Information

27:06 - 27:47

  • Congratulations to Josh and Jonathan on the success of Matova.
  • Matova is a company based in Northwest Arkansas that does business all over the place, not just in Arkansas.
  • Thank you to Josh and Jonathan for taking the time to visit with me.
  • The Saman Walton College of Business thanks everyone for another engaging conversation.
  • You can subscribe to the podcast 'Be Epic, Be E, E, P' on your favorite podcast service.