Marketing Made Simple
How to Create Your Marketing Message in 5 Simple Steps
Wed Jul 12 2023Description
The episode covers the importance of the Storybrant Certified Guide Program, HubSpot's new AI features, creating a strong one-liner for effective marketing, mastering the one-liner in marketing, tips for creating a clear one-liner, and the power of a clear one-liner in marketing.
Insights
Certified guides find value and support from Story Brand
The Storybrant Certified Guide Program provides instant value and support to certified guides, helping them grow their business and gain credibility.
The One Liner is crucial for effective marketing
Creating a strong one-liner using a story framework is essential for clear communication and confidence in your business. It serves as the foundation for all marketing efforts.
Mastering the one-liner simplifies marketing
Mastering the one-liner in marketing simplifies everything and makes other marketing tasks easier. It can be applied to various channels like emails, websites, and social media posts.
Clear one-liners boost referrals and lead to business growth
Having a clear one-liner significantly boosts referrals and can lead to five-figure months. Clear language helps clients explain your offerings to others and creates curiosity.
Chapters
- The Storybrant Certified Guide Program
- HubSpot's new AI features
- Creating a strong one-liner for effective marketing
- Mastering the one-liner in marketing
- Tips for creating a clear one-liner
- The power of a clear one-liner in marketing
The Storybrant Certified Guide Program
00:02 - 07:34
- Helps freelance marketers and marketing agencies grow their business
- Certified guides have found instant value and support from Story Brand
- Becoming certified has helped freelancers take on more business and gain credibility
- A virtual guide training is available in September for those interested in becoming a certified guide
HubSpot's new AI features
00:02 - 07:34
- Content Assistant and ChatSpot save time and streamline marketing efforts
Creating a strong one-liner for effective marketing
07:15 - 14:29
- A strong one-liner is crucial for effective marketing
- The One Liner is the first piece of the sales funnel, which quickly explains what you do using a story framework
- It consists of one or two sentences that address the problem, solution, and results for customers
- Mastering the One Liner makes other marketing tasks easier
- The One Liner serves as the foundation for all marketing efforts
Mastering the one-liner in marketing
14:08 - 21:09
- Mastering the one-liner in marketing simplifies everything
- A strong one-liner can be applied to emails, websites, and social media posts
- Creating a clear and concise one-liner is challenging for business owners
- The brain dump phase helps to clear out information and ideas
- Sorting the dumped information into problem, solution, and success categories
- Collaborating with an outside perspective helps highlight the strongest points
Tips for creating a clear one-liner
20:47 - 28:04
- Collaborate with clients to extract the strongest ideas and highlight them
- Brain dump, organize, and collaborate to choose the best idea
- Memorize the chosen idea and make sure it flows naturally
- Refine the idea if necessary
- Plaster the one-liner everywhere for consistency and trust-building
- Repeat the one-liner in various channels to help people memorize it
- Clear messaging increases confidence and can lead to business growth
The power of a clear one-liner in marketing
27:48 - 33:56
- Having a clear one-liner can significantly boost referrals and lead to five-figure months
- Clear language is especially important in the referral space, as it helps clients explain what you offer to others
- A well-crafted one-liner can create curiosity and draw people into a deeper conversation
- The one-liner works on its own, even when you're not delivering it
- To create your own one-liner, get your ideas on paper and organize them into three buckets
- Get fresh eyes on your one-liner by asking a friend or hiring a Story Brand guide
- Memorize your one-liner, refine it if needed, and have fun with it
- Put your one-liner in your social media profiles and email signature for maximum exposure