Marketing Made Simple
The 3 Biggest Mistakes You're Making on LinkedIn
Wed Jun 14 2023Description
The combined summary covers various topics including Story Brand Marketing, inclusion in marketing, LinkedIn as a community-building platform, successful strategies on LinkedIn, creating valuable content and building a community, effective strategies for engagement on LinkedIn, and applying the Storybrand framework to marketing.
Insights
LinkedIn as a Community-Building Platform
LinkedIn has evolved into a community-building platform where providing value is key. Avoid sending generic sales messages and focus on building authentic connections instead. LinkedIn offers valuable articles for business education and professional networking. It has a more professional vibe compared to other social media platforms.
Successful Strategies on LinkedIn
To be successful on LinkedIn, focus on offering value and entertainment rather than self-promotion or constant promotion. Engage with others' content before reaching out with sales pitches or requests. Examples of accounts that provide value and entertainment include Cody Sanchez and the National Park Service. Engaging with someone's content and starting a conversation before sending a sales pitch increases the likelihood of getting a positive response.
Creating Valuable Content and Building a Community
Creating valuable content and building a community is an effective way to engage with clients on social media. Focus on teaching something or sharing personal experiences when creating content. Sharing stories that resonate with the audience can lead to business opportunities. Viral posts require engaging content that showcases personality and offers value. Inviting customers into a story where they are the hero helps sell products. Transparency and authenticity without being salesy can help build a community of followers and fans.
Effective Strategies for Engagement on LinkedIn
Share the pitfalls and challenges faced in closing deals to relate to your audience on LinkedIn. Direct calls to action can be effective if done strategically and not too frequently. Providing valuable content consistently generates engagement and interest from your audience. Engaging with comments and messages promptly is crucial for building a community. Including a call to action at the end of posts or providing a way for people to connect with you is important for driving business. LinkedIn can be used to establish yourself as an authority in your industry. Building a community and providing value should come before asking for sales.
Applying the Storybrand Framework to Marketing
To apply the Storybrand framework, hire a certified guide. Visit marketingmadesimple.com to find a guide that will help clarify your message and create effective marketing. Start by interacting with three different posts on LinkedIn this week. Commenting on other people's posts positions you as an expert in your industry. Offer empathy and position yourself as a guide by sharing stories and linking to articles you've written. Engaging with others in your industry helps position yourself as a guide to potential customers.
Chapters
- Story Brand Marketing Livestream
- Inclusion and Marketing Podcast
- LinkedIn as a Community-Building Platform
- Successful Strategies on LinkedIn
- Creating Valuable Content and Building a Community
- Effective Strategies for Engagement on LinkedIn
- Applying the Storybrand Framework to Marketing
Story Brand Marketing Livestream
00:01 - 07:36
- Register for the July 18th and 19th Story Brand Marketing livestream at storybrand.com/live to overhaul your marketing and messaging using the Storybrand framework.
Inclusion and Marketing Podcast
00:01 - 07:36
- The Inclusion and Marketing podcast explores topics like belonging, customer experience, and diversity in marketing.
- Listen to the episode titled 'Diversity and Inclusion Data, How to Capture It and Use It to Achieve Your Business Goals' featuring Mandy Price, CEO of Canaries.
LinkedIn as a Community-Building Platform
00:01 - 07:36
- LinkedIn has evolved into a community-building platform where providing value is key.
- Avoid sending generic sales messages on LinkedIn; focus on building authentic connections instead.
- LinkedIn offers valuable articles for business education and professional networking.
- LinkedIn has a more professional vibe compared to other social media platforms.
Successful Strategies on LinkedIn
07:13 - 14:19
- LinkedIn has shifted from being a platform for posting resumes and finding jobs to a space for creating community and providing value.
- Successful LinkedIn users focus on offering value and entertainment rather than self-promotion or constant promotion.
- Examples of LinkedIn accounts that provide value and entertainment include Cody Sanchez, who shares content on buying boring businesses, and the National Park Service, which uses humor in their posts.
- To create engagement and build a brand on LinkedIn, it is important to engage with others' content before reaching out with sales pitches or requests.
- Many people make the mistake of not reading others' bios or engaging with their content before sending unsolicited messages on LinkedIn.
- Engaging with someone's content and starting a conversation before sending a sales pitch increases the likelihood of getting a positive response.
Creating Valuable Content and Building a Community
14:04 - 20:46
- Creating valuable content and building a community is an effective way to engage with clients on social media.
- When creating content, focus on teaching something or sharing personal experiences.
- Sharing stories that resonate with the audience can lead to business opportunities.
- Viral posts go beyond your immediate reach and require engaging content that showcases personality and offers value.
- Inviting customers into a story where they are the hero and you are their guide helps sell products.
- Transparency and authenticity without being salesy can help build a community of followers and fans.
- On LinkedIn, share stories about challenges faced during deals along with successes to provide relatable content.
Effective Strategies for Engagement on LinkedIn
20:24 - 27:12
- When using LinkedIn, it's important to share the pitfalls and challenges you faced in closing a deal to relate to your audience.
- Direct calls to action on LinkedIn can be effective if done strategically and not too frequently.
- Providing valuable content consistently can generate engagement and interest from your audience.
- Engaging with comments and messages promptly is crucial for building a community on LinkedIn.
- Including a call to action at the end of posts or providing a way for people to connect with you is important for driving business.
- LinkedIn can be used as a platform to establish yourself as an authority or subject matter expert in your industry.
- Building a community and providing value should come before asking for sales on LinkedIn.
- Starting with the sale and then trying to build a community often leads to ineffective results.
- Hiring professionals like Mo Regolado can help manage your LinkedIn presence and lead to more sales.
Applying the Storybrand Framework to Marketing
26:49 - 30:13
- To apply the Storybrand framework into your marketing and social media, you can hire a Storybrand certified guide like Mo Regolado.
- Go to marketingmadesimple.com to hire a guide that will show you how to clarify your message and create effective marketing.
- The actionable step for this week is to go on LinkedIn and start posting comments and adding value to other people's posts.
- By commenting on other people's posts, you are positioning yourself as an expert in your industry.
- Offer empathy by sharing stories or experiences related to the problem being discussed in the post.
- Position yourself as a guide by offering your own knowledge and expertise, such as linking to articles you've written.
- Start by interacting with three different posts from people in your industry this week.
- Engaging with others in your industry helps position yourself as a guide to potential customers and ultimately helps them solve their problems.