Using ChatGPT Get a Bird Eye View of Sales with Dave Lehman

Tue May 02 2023

The Chat GPT for Me Podcast

Dedicated to helping entrepreneurs stay ahead of AI power technology by learning tips, tricks, and expert secrets of Chat GPT.
Hosted by Dylan Watkins.
Interviews David Layman, an experienced chief OO operator of Bird Eye, a software development studio that delivers customer experience applications.

Layman learned about Chat GPT from various sources such as news, LinkedIn, and customers.
Believes it will change everything for his team and customers.
Institutions that preach change and growth are often slow to adopt new technologies like AI.
AI is becoming more prevalent and creative in its output, empowering companies but also creating fear of replacement among professionals.
Chat GBT and Google's Bard are examples of AI being used practically in sales, marketing, and HR departments.

Personalizing emails involves giving a persona to the recipient, including their name, title, company, and industry.
More specific data fed into the system leads to better tailored responses.
Persona prompts involve dialing in details about a person's personality type, role, motivations, and strengths to write sales letters for them.
Gathering customer data is crucial for feeding into the system to understand their personality or other vectors of information.

Sales professionals are limited to the information they can find on LinkedIn and Twitter when researching prospects.
The industry of the prospect plays a significant role in how they should be approached.
Marketers who frequently speak at events or participate in podcasts can provide valuable insights into their organization's needs.
Sales professionals can gain knowledge about a prospect's communication style by recording and transcribing calls with them.
Enterprise versions of sales chat sheets will have larger context windows, allowing for more data to be inputted.
Chunking is a method of summarizing large amounts of data by breaking it down into smaller sections.
AI-powered systems can summarize articles into tables with key points and concepts.

The speaker suggests using a table format to summarize data and key points.
Example: creating a table for different buyer types and their behaviors/habits.
Additional tables can be added for motivations, strengths, weaknesses, etc.
By combining this with buyer profile data, businesses can create targeted sales and marketing strategies.
Google Docs cannot currently be used to feed information into the system.

Meta prompts involve feeding data into a system to analyze key points, tone, messaging, objections, and differences from other versions to create a prompt for generating desired results.
Chat GPT can be used as a prompt engineer bot to ask questions and drill down on goals, processes, frameworks, timeframes, etc. to generate the perfect prompt.
The meta prompt framework helps overcome the challenge of not knowing what one doesn't know.
Meta prompts can be used in individual deals or building out material for an industry by understanding different types of personalities.

The table format is a useful tool for identifying objections and creating ways to overcome them.
Feeding data into the tool can identify objections and suggest ways to address them based on different types of avatars.
This tool can be helpful in training new account executives by teaching them about the industry, buyers, product value proposition, sales tools, and methodology.
A knowledge base could be created to help new hires get up to speed faster.

Humans are good at innovative thinking but bad at memory recall, making it difficult to transfer knowledge.
New tools like Chat to be plugins can help plug into a company's knowledge base in the future.
Documenting expert knowledge and feeding it into chat GPT can create a "knowledge on demand" system.
The chat GPT playground allows developers to try out different prompts and models, save presets, and adjust creativity levels with temperature settings.
The system being discussed is not creative and will give the same response if asked to regenerate.
Turning up the creativity to 1% allows for more varied responses.
The system can be used for AI-assisted coaching, including role-playing scenarios and analyzing footage from events.
Prompt engineering is a new language that people are still trying to figure out.

The evolution of technology is happening rapidly, and companies need to keep up with it to stay competitive.
Open APIs make it easy to integrate new technology into software systems.
AI tools like Grammarly can be very helpful in specific areas, but businesses need to understand their operations and how AI can be integrated into them for unique results.
Understanding AI capabilities can help businesses create advanced marketing strategies that will benefit both themselves and their customers.

The company has generated 400 well-written blogs in their 10 years of existence and plans to create another 400 in the next quarter.
They are using chat GPT to help with content creation, but it requires diving deeper into ideas and correcting drafts for better results.
Chat GPT can be used to create a digital doppelganger of oneself for more authentic content creation at scale.
The use of chat GPT may change SEO and search algorithms, potentially requiring an authentication piece to verify human-created content.
Search engine optimization is becoming less valuable as AI becomes more prevalent in finding answers for users.
Authentic sources of information will become more important, such as user-generated content and online reviews.
Scaling is important for gaining a competitive advantage.

AI can help businesses scale authenticity, value, and save time.
Chat GBT brought the advantage of saving time, which is more valuable than money.
The use of AI is changing quickly and businesses need to adjust accordingly.
Customers are also starting to use AI in their businesses.
Voice technology can be used to pick up the tone and voice of a business for messaging purposes.

There are different ways to establish a brand voice, such as using a document or analyzing past blogs that resonated with the community.
Aspirational values may differ from true values, and it's important to understand the difference when creating a brand voice.
Mr. Beast has been successful in scaling his authenticity and connecting with his audience, which is something that corporate entities struggle with as they grow.

The podcast is called "Chat GPT for Me".
Host thanks the listener for tuning in.
Listeners can try a custom-built GPT-powered chat bar for free by visiting ChatGPTforme.com.