ChatGPT For Me Podcast
Using ChatGPT Get a Bird Eye View of Sales with Dave Lehman
Tue May 02 2023
The Chat GPT for Me Podcast
- Dedicated to helping entrepreneurs stay ahead of AI power technology by learning tips, tricks, and expert secrets of Chat GPT.
- Hosted by Dylan Watkins.
- Interviews David Layman, an experienced chief OO operator of Bird Eye, a software development studio that delivers customer experience applications.
Using Chat GPT in Business
- Layman learned about Chat GPT from various sources such as news, LinkedIn, and customers.
- Believes it will change everything for his team and customers.
- Institutions that preach change and growth are often slow to adopt new technologies like AI.
- AI is becoming more prevalent and creative in its output, empowering companies but also creating fear of replacement among professionals.
- Chat GBT and Google's Bard are examples of AI being used practically in sales, marketing, and HR departments.
Personalizing Emails for Sales and Marketing
- Personalizing emails involves giving a persona to the recipient, including their name, title, company, and industry.
- More specific data fed into the system leads to better tailored responses.
- Persona prompts involve dialing in details about a person's personality type, role, motivations, and strengths to write sales letters for them.
- Gathering customer data is crucial for feeding into the system to understand their personality or other vectors of information.
Researching Prospects and Communication Styles
- Sales professionals are limited to the information they can find on LinkedIn and Twitter when researching prospects.
- The industry of the prospect plays a significant role in how they should be approached.
- Marketers who frequently speak at events or participate in podcasts can provide valuable insights into their organization's needs.
- Sales professionals can gain knowledge about a prospect's communication style by recording and transcribing calls with them.
- Enterprise versions of sales chat sheets will have larger context windows, allowing for more data to be inputted.
- Chunking is a method of summarizing large amounts of data by breaking it down into smaller sections.
- AI-powered systems can summarize articles into tables with key points and concepts.
Using Tables for Data Summarization
- The speaker suggests using a table format to summarize data and key points.
- Example: creating a table for different buyer types and their behaviors/habits.
- Additional tables can be added for motivations, strengths, weaknesses, etc.
- By combining this with buyer profile data, businesses can create targeted sales and marketing strategies.
- Google Docs cannot currently be used to feed information into the system.
Meta Prompts for Email Introductions and Objection Responses
- Meta prompts involve feeding data into a system to analyze key points, tone, messaging, objections, and differences from other versions to create a prompt for generating desired results.
- Chat GPT can be used as a prompt engineer bot to ask questions and drill down on goals, processes, frameworks, timeframes, etc. to generate the perfect prompt.
- The meta prompt framework helps overcome the challenge of not knowing what one doesn't know.
- Meta prompts can be used in individual deals or building out material for an industry by understanding different types of personalities.
Overcoming Objections and Training New Account Executives
- The table format is a useful tool for identifying objections and creating ways to overcome them.
- Feeding data into the tool can identify objections and suggest ways to address them based on different types of avatars.
- This tool can be helpful in training new account executives by teaching them about the industry, buyers, product value proposition, sales tools, and methodology.
- A knowledge base could be created to help new hires get up to speed faster.
Knowledge Transfer and AI-Assisted Coaching
- Humans are good at innovative thinking but bad at memory recall, making it difficult to transfer knowledge.
- New tools like Chat to be plugins can help plug into a company's knowledge base in the future.
- Documenting expert knowledge and feeding it into chat GPT can create a "knowledge on demand" system.
- The chat GPT playground allows developers to try out different prompts and models, save presets, and adjust creativity levels with temperature settings.
- The system being discussed is not creative and will give the same response if asked to regenerate.
- Turning up the creativity to 1% allows for more varied responses.
- The system can be used for AI-assisted coaching, including role-playing scenarios and analyzing footage from events.
- Prompt engineering is a new language that people are still trying to figure out.
Keeping Up with Technological Advancements
- The evolution of technology is happening rapidly, and companies need to keep up with it to stay competitive.
- Open APIs make it easy to integrate new technology into software systems.
- AI tools like Grammarly can be very helpful in specific areas, but businesses need to understand their operations and how AI can be integrated into them for unique results.
- Understanding AI capabilities can help businesses create advanced marketing strategies that will benefit both themselves and their customers.
Content Creation and SEO
- The company has generated 400 well-written blogs in their 10 years of existence and plans to create another 400 in the next quarter.
- They are using chat GPT to help with content creation, but it requires diving deeper into ideas and correcting drafts for better results.
- Chat GPT can be used to create a digital doppelganger of oneself for more authentic content creation at scale.
- The use of chat GPT may change SEO and search algorithms, potentially requiring an authentication piece to verify human-created content.
- Search engine optimization is becoming less valuable as AI becomes more prevalent in finding answers for users.
- Authentic sources of information will become more important, such as user-generated content and online reviews.
- Scaling is important for gaining a competitive advantage.
Scaling Authenticity and Voice Technology
- AI can help businesses scale authenticity, value, and save time.
- Chat GBT brought the advantage of saving time, which is more valuable than money.
- The use of AI is changing quickly and businesses need to adjust accordingly.
- Customers are also starting to use AI in their businesses.
- Voice technology can be used to pick up the tone and voice of a business for messaging purposes.
Establishing Brand Voice and Scaling Authenticity
- There are different ways to establish a brand voice, such as using a document or analyzing past blogs that resonated with the community.
- Aspirational values may differ from true values, and it's important to understand the difference when creating a brand voice.
- Mr. Beast has been successful in scaling his authenticity and connecting with his audience, which is something that corporate entities struggle with as they grow.
- The podcast is called "Chat GPT for Me".
- Host thanks the listener for tuning in.
- Listeners can try a custom-built GPT-powered chat bar for free by visiting ChatGPTforme.com.