The Revenue Marketing Report
“Credit” vs. “Attribution” in B2B Marketing
Wed Apr 26 2023Description
The episode had to be pulled due to poor audio quality. Camille Rexton was the guest on the episode. They discussed what attribution is and isn't good for. Many people are already using attribution without realizing it. Self-reported attribution is not commonly used anymore. Check out the show notes for a link to the full article with the content.
Insights
Attribution is widely used
Many people are already using attribution without realizing it.
Self-reported attribution is not common
Self-reported attribution is not commonly used anymore.
Chapters
Summary
Transcript
Episode Summary
00:00 - 00:57
- The episode had to be pulled due to poor audio quality.
- Camille Rexton was the guest on the episode.
- They discussed what attribution is and isn't good for.
- Many people are already using attribution without realizing it.
- Self-reported attribution is not commonly used anymore.
- Check out the show notes for a link to the full article with the content.