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    Talent & Growth presented by The Animo Group

    Cutting Through the Noise: The Art of Captivating Candidate Outreach

    Tue Aug 01 2023
    Candidate OutreachRecruitmentTalent Acquisition

    Description

    This episode of Talent and Growth podcast focuses on candidate outreach. Host Paul Church is joined by expert Sandra Feldman to discuss the importance of standing out in a competitive job market. They explore creative outreach approaches, the role of collateral, tools for effective outreach, strategies for creating awareness and interest in organizations, and tailoring outreach based on seniority levels.

    Insights

    Personalized Messages Stand Out

    Using personalized messages and collateral can increase engagement and help recruiters stand out from the competition.

    Automation Tools Enhance Outreach

    Campaigning tools like Sourcewell and automation platforms like CapData can automate and personalize outreach messages, improving efficiency and effectiveness.

    Multi-Touch Approach in Candidate Journey

    Engaging with potential candidates through networking, newsletters, social media, and referrals creates multiple touch points in the candidate journey, increasing awareness and interest in organizations.

    Chapters

    1. Introduction
    2. Benefits of Creative Outreach
    3. Role of Collateral in Outreach Strategy
    4. Tools for Effective Outreach
    5. Creating Awareness and Interest in Your Organization
    6. Creative Outreach Strategies for Different Seniority Levels
    Summary
    Transcript

    Introduction

    00:02 - 01:25

    • Welcome to Talent and Growth podcast with host Paul Church
    • Episode 151 is focused on candidate outreach
    • Importance of standing out in a competitive job market
    • Guest speaker Sandra Feldman is an expert in outreach

    Benefits of Creative Outreach

    01:25 - 08:50

    • Creative outreach helps recruiters stand out from the competition
    • Using personalized messages and collateral can increase engagement
    • Examples of effective outreach approaches, such as the 'emergency call' template
    • Adding time calculators to messages can reduce candidate dismissal

    Role of Collateral in Outreach Strategy

    08:50 - 21:14

    • Collateral, such as PDFs or presentations, can provide additional information to candidates
    • Including relevant details about benefits, culture, and team can help candidates make informed decisions
    • Using document management systems and tracking candidate behavior can provide valuable insights

    Tools for Effective Outreach

    21:15 - 29:17

    • Campaigning tools like Sourcewell can automate and personalize outreach messages
    • Chat GPT integrations, like Clay, can help scale personalized messaging
    • Automation tools like CapData and referral platforms like Firstbird can enhance outreach strategies

    Creating Awareness and Interest in Your Organization

    29:18 - 39:18

    • Networking with potential candidates on LinkedIn and engaging with their content
    • Utilizing automation tools to spread newsletters and referral requests
    • Incorporating social media and a multi-touch approach in the candidate journey

    Creative Outreach Strategies for Different Seniority Levels

    39:19 - 43:39

    • Creating personas and understanding the target audience's preferences
    • Tailoring outreach tone and content based on seniority and role
    • A/B testing and tracking data to optimize outreach effectiveness
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