Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Making A Name For Yourself In SEO -- Kavi Kardos // Uproer
Mon Nov 20 2023Description
The episode provides strategies for success in the SEO industry, including making a name for yourself, choosing a specialization, building confidence, establishing a professional reputation, and building successful relationships.
Insights
Choosing a niche you enjoy is crucial
Specializing in an area that brings joy and excitement makes the work more natural and effortless.
Joining online communities for networking
Online communities like Slack groups provide valuable networking opportunities and access to job postings and industry announcements.
Saying yes to speaking engagements builds experience and confidence
Overcoming the fear of public speaking becomes easier when the subject matter is something you are knowledgeable about and interested in.
Focusing on subject matter builds confidence
Building confidence in public speaking can be achieved by focusing on the subject matter rather than the situation.
Authenticity and genuine connections are key
When reaching out to industry experts or offering assistance to others, authenticity and genuine connections are important.
Genuine and personalized communication is effective
Genuine and personalized emails or messages are more likely to get a response compared to cold sales pitches.
Building interpersonal connections leads to fruitful conversations
Building an interpersonal connection with someone before making any asks can lead to fruitful conversations.
Consistency and determination are key in building relationships
Consistency and determination are key in establishing successful relationships over time.
In-house SEOs' expectations from agencies will be discussed
The next part of the interview will discuss what in-house SEOs want from an agency.
Chapters
- Strategies for Success in the SEO Industry
- Choosing a Specialization and Building Experience
- Building Confidence and Establishing a Professional Reputation
- Building Successful Relationships and Asking for Help
Strategies for Success in the SEO Industry
00:00 - 07:05
- Making a name for yourself in the SEO industry depends on your interests and goals.
- Establishing yourself as an expert in your niche can lead to more business opportunities.
- Determining what making a name for yourself means to you personally is important.
- Following your own path and natural progression within your career is crucial.
- Narrowing down your expertise and specializing within the SEO space is recommended.
- Choosing a niche that you enjoy and have a passion for is essential.
Choosing a Specialization and Building Experience
06:38 - 13:23
- Choosing a specialization or niche that you truly enjoy and are passionate about is important.
- Joining online communities like Slack groups can provide valuable networking opportunities.
- Saying yes to speaking engagements is an important step in building experience and confidence.
Building Confidence and Establishing a Professional Reputation
13:04 - 19:33
- Focusing on the subject matter can help build confidence in public speaking.
- Speaking at conferences and events can boost confidence when communicating with clients or stakeholders.
- The SEO industry is known for its supportive and collaborative nature.
- Establishing a professional reputation can be done through podcasts, blogs, and networking.
- Choosing the right medium that aligns with your strengths and interests is important.
- Authenticity and genuine connections are key when reaching out to industry experts.
Building Successful Relationships and Asking for Help
19:18 - 23:35
- Genuine and personalized emails or messages are more likely to get a response.
- Building an interpersonal connection before making any asks can lead to fruitful conversations.
- Consistency and determination are key in establishing successful relationships over time.
- The next part of the interview will discuss what in-house SEOs want from an agency.