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    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Trustworthiness Of Reviews In The Generative AI Era -- Jonathan Gillham // Originality.AI

    Tue Dec 05 2023
    AI-generated reviewstrustworthinessgenerative AIblocking AI bots

    Description

    This episode of the Voices of Search podcast discusses the trustworthiness of reviews in the era of generative AI. It explores the increase in AI-generated reviews and the impact on consumer trust. The episode also covers the blocking of AI bots by websites and the risks and benefits associated with this practice.

    Insights

    AI-generated reviews account for around 30% of all reviews on Kiptara since the launch of chat GPT.

    The rise of generative AI has led to a significant increase in AI-generated reviews, raising concerns about their trustworthiness.

    Approximately 27% of the top 1000 websites have blocked OpenAI's GPT bot.

    Websites are taking measures to block AI bots from scraping their content, highlighting the need to protect proprietary information.

    Chapters

    1. Introduction
    2. Guest Introduction
    3. Trustworthiness of Reviews in the AI Era
    4. Blocking AI Bots
    5. Conclusion
    Summary
    Transcript

    Introduction

    00:00 - 00:56

    • The Voices of Search podcast is sponsored by PreVisible.
    • The podcast provides news, knowledge, and strategies for navigating the world of SEO.
    • Tyson Stockton from previsible.io is the host of the podcast.

    Guest Introduction

    01:05 - 02:23

    • Jonathan Gilman, founder and CEO at originality.ai, joins Tyson Stockton in this episode.
    • Originality.ai is an advanced AI content detector that identifies plagiarism in texts generated from large language models.
    • The podcast is also sponsored by Ahrefs, which offers free tools for monitoring website SEO health and rankings.

    Trustworthiness of Reviews in the AI Era

    02:51 - 06:51

    • Generative AI has led to a significant increase in AI-generated reviews.
    • Around 30% of reviews on Kiptara are AI-generated since the launch of chat GPT.
    • There has been a recent decline in AI-generated reviews, possibly due to sites combating the issue.

    Blocking AI Bots

    10:01 - 11:44

    • Approximately 27% of the top 1000 websites have blocked OpenAI's GPT bot.
    • Some websites are blocking Google's bot as well.
    • There is a debate about the risks and benefits of blocking these bots.

    Conclusion

    20:02 - 20:50

    • Originality.ai is interested in participating in studies on the impact of generative AI.
    • Listeners can get in touch with Jonathan Gilman through LinkedIn or the originality.ai website.
    • Tyson Stockton's company, PreVisible, offers SEO consulting and organizational education.
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