Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Trustworthiness Of Reviews In The Generative AI Era -- Jonathan Gillham // Originality.AI
This episode of the Voices of Search podcast discusses the trustworthiness of reviews in the era of generative AI. It explores the increase in AI-generated reviews and the impact on consumer trust. The episode also covers the blocking of AI bots by websites and the risks and benefits associated with this practice.
AI-generated reviews account for around 30% of all reviews on Kiptara since the launch of chat GPT.
The rise of generative AI has led to a significant increase in AI-generated reviews, raising concerns about their trustworthiness.
Approximately 27% of the top 1000 websites have blocked OpenAI's GPT bot.
Websites are taking measures to block AI bots from scraping their content, highlighting the need to protect proprietary information.
00:00 - 00:56
- The Voices of Search podcast is sponsored by PreVisible.
- The podcast provides news, knowledge, and strategies for navigating the world of SEO.
- Tyson Stockton from previsible.io is the host of the podcast.
01:05 - 02:23
- Jonathan Gilman, founder and CEO at originality.ai, joins Tyson Stockton in this episode.
- Originality.ai is an advanced AI content detector that identifies plagiarism in texts generated from large language models.
- The podcast is also sponsored by Ahrefs, which offers free tools for monitoring website SEO health and rankings.
Trustworthiness of Reviews in the AI Era
02:51 - 06:51
- Generative AI has led to a significant increase in AI-generated reviews.
- Around 30% of reviews on Kiptara are AI-generated since the launch of chat GPT.
- There has been a recent decline in AI-generated reviews, possibly due to sites combating the issue.
Blocking AI Bots
10:01 - 11:44
- Approximately 27% of the top 1000 websites have blocked OpenAI's GPT bot.
- Some websites are blocking Google's bot as well.
- There is a debate about the risks and benefits of blocking these bots.
20:02 - 20:50
- Originality.ai is interested in participating in studies on the impact of generative AI.
- Listeners can get in touch with Jonathan Gilman through LinkedIn or the originality.ai website.
- Tyson Stockton's company, PreVisible, offers SEO consulting and organizational education.