In Growth We Trust: Marketing | Growth | Startups
🔮 Think About Your Influencer Strategy Like a Basketball Team | IGWT Mini Episode About Marketing, Growth, Startups
Thu Jan 18 2024Description
This episode discusses influencer marketing strategy for 2024, emphasizing the importance of building a basketball team-like roster of influencers. It explores the concept of long-term relationships, measuring success, content creation, and finding influencers organically. The episode provides insights into creating a growth engine and avoiding reliance on influencer platforms or aggregators.
Insights
Influencer Marketing as Building a Basketball Team
Approaching influencer marketing like building a basketball team can lead to more effective long-term strategies.
Measuring Success Beyond Follower Count
Success in influencer marketing should be measured based on the impact on business goals, not just follower count.
The Shift from Organic to Paid Content
Organic content now is paid content, and finding creators who can produce genuine content is crucial.
Building Genuine Relationships with Influencers
Finding influencers organically and building genuine relationships leads to more effective influencer marketing.
Chapters
- Influencer Marketing Strategy for 2024
- Measuring Success and Building a Growth Engine
- The Importance of Content Creation and Building Relationships
- Finding Influencers Organically and Avoiding Aggregators
Influencer Marketing Strategy for 2024
00:00 - 06:48
- Influencer marketing should be approached like building a basketball team, with different players serving different roles.
- Instead of one-off campaigns, focus on building long-term relationships with influencers.
- Create a roster of influencers, including main players, role players, and substitutes.
- The composition of your team should be based on the size of their audience, engagement, and tactical value.
- Measure the success of influencers based on the quality of their content and engagement, not just their follower count.
- The frequency of content creation varies depending on the type of influencer.
- Consider using smaller creators who produce high-quality content on platforms like YouTube.
- Organically search for influencers by spending time on platforms like TikTok and Instagram.
- Avoid relying on influencer platforms or aggregators to find influencers.
- Focus on creating organic and genuine content that aligns with your brand.
Measuring Success and Building a Growth Engine
06:49 - 12:57
- Measure the success of influencer marketing based on the impact it has on your business goals, such as revenue or app installs.
- Track the performance of each piece of content and adjust your strategy accordingly.
- Focus on creating enough content to consistently reach your target audience.
- Experiment with different types of content and influencers to find what works best for your brand.
- Consider the potential future changes in platform algorithms that may affect reach and penetration into audiences.
- Build a growth engine by consistently producing high-quality content with a mix of influencers.
The Importance of Content Creation and Building Relationships
13:02 - 17:40
- Content creation is key in influencer marketing, and organic content now is paid content.
- Focus on finding creators who can produce high-quality content that aligns with your brand.
- Building long-term relationships with influencers is more effective than one-off campaigns.
- Engage with influencers who are passionate about your niche and can create genuine content.
- Consider the potential future shift towards more algorithm-driven content distribution.
- Avoid relying solely on follower count when selecting influencers.
Finding Influencers Organically and Avoiding Aggregators
18:05 - 20:35
- Organically search for influencers by spending time on platforms like TikTok and Instagram.
- Look for creators who are producing high-quality content in your niche.
- Reach out to creators directly through social media platforms.
- Avoid relying on influencer platforms or aggregators to find influencers.
- Focus on building genuine relationships with influencers.