Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
80/20 Traffic Growth
Sat Feb 24 2024SEOContent StrategyOrganic Growth
Description
This episode of the Voices of Search podcast explores the 80/20 growth rule for SEO. The rule focuses on identifying the top-performing pages that drive the majority of a website's traffic and intentionally creating more content to match their success. Learn how to implement this strategy and set realistic expectations for execution time and results.
Insights
Focus on top-performing pages
Identify the pages that generate the most traffic and prioritize creating similar content.
Align stakeholders and set expectations
Get buy-in from key stakeholders and set realistic timelines for execution and results.
Chapters
Summary
Transcript
Introduction
00:00 - 01:07
- The Voices of Search podcast is a proud member of the I Hear Everything podcast network.
- The podcast provides news, knowledge, and strategies for navigating the world of SEO.
80/20 Growth for SEO
01:17 - 06:40
- The 80/20 growth rule focuses on identifying the top-performing pages that drive the majority of a website's traffic.
- By intentionally creating more content that matches the traffic level of these top pages, companies can significantly increase their organic growth efforts.
Implementing the 80/20 Rule
10:55 - 16:31
- To implement the 80/20 rule, start by aligning key stakeholders and getting buy-in from internal teams.
- Calculate estimated traffic for potential topics by analyzing the highest-ranked relevant results in Google search.
- Set realistic expectations for execution time and results, typically around three months.