The Story of a Brand

HUM Nutrition - Vitamins to to Support You at Every Stage of Life

Tue Apr 02 2024

Hum NutritionWellnessBeautyNutritionHealth

Description

This episode features Walter Fostro, co-founder and CEO of Hum Nutrition, discussing the evolution of his business since his last interview in 2019. The episode covers topics such as the company's mission and approach, sustainability efforts, operational challenges during the pandemic, wellness tips for productivity, highlights of Hum Nutrition products, focus on women's health, quality and consumer-centric approach, and a guest appearance by Walter Falstro. Listeners are encouraged to visit the website for more information about Hum Nutrition and its offerings.

Insights

The focus is on selling results to consumers rather than just products.

The podcast features Walter Fostro, co-founder and CEO of Hum Nutrition, discussing the evolution of his business since his last interview in 2019. Walter shares a meaningful moment when a consumer's letter expressing gratitude for the positive impact of their product made him feel fulfilled. The consumer, Jessica, struggled with acne but found improvement through using Hum Nutrition products, leading to positive changes in her life.

Hum Nutrition's mission is to make people feel good from the inside out by addressing concerns like skin health, digestive health, mental well-being, and women's health.

The company conducts clinical research on its formulas and partners with nutrition experts to provide consumers with accurate information and supplements. They focus on educating consumers through online consultations, quizzes, expert advice, and engaging blog content rooted in science. The brand emphasizes offering effective solutions that lead to repeat purchases rather than just selling products once. They are proactive in sustainability efforts by banning harmful ingredients and upcycling plastic for packaging, preventing over 20 million bottles from entering oceans.

Hum Nutrition focuses on collecting and upcycling plastic to prevent bottles from entering oceans, with over 20 million bottles prevented so far.

The company emphasizes the connection between a healthy planet and individual well-being, striving to improve people's lives through their business practices. The brand was early in promoting beauty from the inside out, integrating nutrition for overall health benefits including skin, microbiome, and mental well-being. The company maintains congruency in its mission across all aspects of the business, from packaging to ingredients, aiming for continuous improvement. Challenges faced by the company during the pandemic included transitioning to remote work, ensuring safety for on-site employees, and managing operational complexities due to increased demand and supply chain disruptions.

Factories worldwide faced shutdowns during the pandemic, leading to challenges in sourcing ingredients and maintaining stock levels.

Agility and adaptability are crucial post-pandemic as consumer behaviors evolve rapidly. Building a collaborative and empowered team is essential for navigating operational complexities and solving problems effectively. Dealing with inflation requires a focus on maintaining product quality while exploring efficiency improvements and profitability strategies. Acquiring the right consumers for long-term relationships is prioritized over simple growth strategies.

Working with a coach can help improve leadership skills by providing an external perspective and guidance on organizational dynamics.

Regular physical activity is crucial for well-being, especially when working remotely, to stay present and less in one's head. Balancing nutrition, physical wellness, and mental wellness is essential for overall health and productivity. Techniques like breathing exercises, journaling, and creating clear to-do lists can help manage stress and improve focus. Creating space through activities like yoga and meditation allows for problem-solving by giving the mind room to work in the background.

Meditation can be challenging but beneficial for self-care and stress management, especially for entrepreneurs.

Hum Nutrition focuses on products that address digestive issues, bloating, skin concerns, etc., with categories like gut health, body health, and hair health. Their best-selling product is Flatterme, a digestive enzyme formula that aids in digestion and reduces bloating quickly. Another popular product is Daily Cleanse, which detoxes the body and improves skin health by reducing toxins internally. In women's health, Hum Nutrition offers products like Private Party, a vaginal health probiotic with cranberry extracts to support urinary tract health. They have expanded their women's wellness line to include products for different stages of a woman's life journey from first period to menopause. Hum Nutrition aims to educate and provide innovative solutions for underserved audiences like perimenopausal women who often lack resources and information about managing symptoms.

The company focuses on addressing women's health concerns like hot flashes, mood swings, and hair health through innovative products and campaigns.

They have developed a scientifically proven hair gummy with clinical research behind it, offering a more convenient and cost-effective solution compared to traditional capsules. The platform provides personalized guidance to consumers through quizzes and access to nutritionists for free, aiming to empower people with accurate information amidst misinformation in the industry. The company prioritizes consumer education and support to ensure successful product usage and results, emphasizing the importance of taking products correctly for effectiveness.

The podcast guest emphasizes the competitive pricing and quality of their products, particularly in managing blood sugar and glucose levels.

The guest reveals their obsession with product quality, emphasizing rigorous testing and personal use of every product. The guest highlights the importance of prioritizing product quality over cost considerations, aligning with a consumer-centric approach. Product recommendations are made for Best of Burberry and Flatterme, with guidance to take a quiz on their website for personalized recommendations.

Summary

Transcript

Evolution of Hum Nutrition

00:00 - 07:24

The focus is on selling results to consumers rather than just products.
Walter Fostro, co-founder and CEO of Hum Nutrition, discusses the evolution of his business since his last interview in 2019.
A consumer named Jessica struggled with acne but found improvement through using Hum Nutrition products, leading to positive changes in her life.

Mission and Approach

07:03 - 14:08

Hum Nutrition's mission is to make people feel good from the inside out by addressing concerns like skin health, digestive health, mental well-being, and women's health.
The company conducts clinical research on its formulas and partners with nutrition experts to provide consumers with accurate information and supplements.
They focus on educating consumers through online consultations, quizzes, expert advice, and engaging blog content rooted in science.
The brand emphasizes offering effective solutions that lead to repeat purchases rather than just selling products once.
They are proactive in sustainability efforts by banning harmful ingredients and upcycling plastic for packaging, preventing over 20 million bottles from entering oceans.

Connection Between Health and Planet

13:40 - 20:37

Hum Nutrition focuses on collecting and upcycling plastic to prevent bottles from entering oceans, with over 20 million bottles prevented so far.
The company emphasizes the connection between a healthy planet and individual well-being, striving to improve people's lives through their business practices.
The brand was early in promoting beauty from the inside out, integrating nutrition for overall health benefits including skin, microbiome, and mental well-being.
The company maintains congruency in its mission across all aspects of the business, from packaging to ingredients, aiming for continuous improvement.
Challenges faced by the company during the pandemic included transitioning to remote work, ensuring safety for on-site employees, and managing operational complexities due to increased demand and supply chain disruptions.

Operational Challenges and Strategies

20:14 - 27:30

Factories worldwide faced shutdowns during the pandemic, leading to challenges in sourcing ingredients and maintaining stock levels.
Agility and adaptability are crucial post-pandemic as consumer behaviors evolve rapidly.
Building a collaborative and empowered team is essential for navigating operational complexities and solving problems effectively.
Dealing with inflation requires a focus on maintaining product quality while exploring efficiency improvements and profitability strategies.
Acquiring the right consumers for long-term relationships is prioritized over simple growth strategies.

Wellness Tips for Productivity

27:01 - 34:18

Working with a coach can help improve leadership skills by providing an external perspective and guidance on organizational dynamics.
Regular physical activity is crucial for well-being, especially when working remotely, to stay present and less in one's head.
Balancing nutrition, physical wellness, and mental wellness is essential for overall health and productivity.
Techniques like breathing exercises, journaling, and creating clear to-do lists can help manage stress and improve focus.
Creating space through activities like yoga and meditation allows for problem-solving by giving the mind room to work in the background.

Hum Nutrition Product Highlights

33:51 - 40:40

Meditation can be challenging but beneficial for self-care and stress management, especially for entrepreneurs.
Hum Nutrition focuses on products that address digestive issues, bloating, skin concerns, etc., with categories like gut health, body health, and hair health.
Their best-selling product is Flatterme, a digestive enzyme formula that aids in digestion and reduces bloating quickly.
Another popular product is Daily Cleanse, which detoxes the body and improves skin health by reducing toxins internally.
In women's health, Hum Nutrition offers products like Private Party, a vaginal health probiotic with cranberry extracts to support urinary tract health.
They have expanded their women's wellness line to include products for different stages of a woman's life journey from first period to menopause.
Hum Nutrition aims to educate and provide innovative solutions for underserved audiences like perimenopausal women who often lack resources and information about managing symptoms.

Focus on Women's Health

40:11 - 47:02

The company focuses on addressing women's health concerns like hot flashes, mood swings, and hair health through innovative products and campaigns.
They have developed a scientifically proven hair gummy with clinical research behind it, offering a more convenient and cost-effective solution compared to traditional capsules.
The platform provides personalized guidance to consumers through quizzes and access to nutritionists for free, aiming to empower people with accurate information amidst misinformation in the industry.
The company prioritizes consumer education and support to ensure successful product usage and results, emphasizing the importance of taking products correctly for effectiveness.

Quality and Consumer-Centric Approach

46:36 - 53:17

The podcast guest emphasizes the competitive pricing and quality of their products, particularly in managing blood sugar and glucose levels.
The guest reveals their obsession with product quality, emphasizing rigorous testing and personal use of every product.
The guest highlights the importance of prioritizing product quality over cost considerations, aligning with a consumer-centric approach.
Product recommendations are made for Best of Burberry and Flatterme, with guidance to take a quiz on their website for personalized recommendations.

Guest Appearance by Walter Falstro

52:55 - 56:11

The guest, Walter Falstro, co-founder and CEO of Hum Nutrition, was featured on the podcast.
Listeners are encouraged to visit the website for more information about Hum Nutrition and its offerings.
The host emphasizes the importance of staying healthy, managing stress, and seeking help from nutrition experts.
A message of kindness and empathy towards others is shared in light of current global uncertainties.
An exclusive influencer marketing program offer is mentioned for listeners.