Daybreak
Were you forced to sign up on DigiYatra? If yes, listen to this
Wed Apr 03 2024Description
Digi-Atra is an online wallet that stores ID information and biometric data for seamless air travel. Despite some complaints and reluctance from passengers and airlines, it is deployed in multiple airports across India. Data security and privacy concerns are addressed through encryption and limited sharing. The enrollment process involves staff members and targets, but enrollment is optional. DYF plans to expand the use cases of Digi-Atra. Airlines have integrated with Digi-Atra, but initial reluctance was due to costs. Airports see revenue opportunities through increased passenger spending.
Insights
Digi-Atra aims to streamline air travel in India
Digi-Atra is an initiative by the Digi-Yatra Foundation and aims to provide a seamless air travel experience by storing ID information and biometric data in an online wallet.
Passengers have raised concerns about aggressive enrollment tactics
Some passengers have complained about being aggressively pushed to sign up for Digi-Atra, while airlines have been reluctant to participate on the platform.
Data security measures are in place for Digi-Atra
Passengers' data is encrypted and stored in their smartphones, with limited sharing between the passenger and the airport of travel origin. Data is deleted from the airport system after 24 hours of departure.
Enrollment in Digi-Atra is optional for passengers
While staff members have enrollment targets, passengers have the choice between using Digi-Atra or the manual process for air travel.
DYF plans to expand the use cases of Digi-Atra
The Digi-Yatra Foundation plans to invest more in social media outreach and expand the use cases of Digi-Atra to include ID validation for hotel check-ins, passport-based enrollments, and minor travelers credential creation.
Airlines initially had concerns about integrating with Digi-Atra
Airlines were reluctant to integrate with Digi-Atra due to additional costs and lack of apparent revenue benefits. However, they have found temporary low-cost solutions for boarding purposes.
Airports see revenue opportunities through Digi-Atra
Airports promote Digi-Atra through advertisements and offer discounts on food and beverage purchases. They benefit from increased passenger spending inside the airport.
Chapters
- Introduction to Digi-Atra
- Passenger Experience with Digi-Atra
- Data Security and Privacy Concerns
- Enrollment Process and Targets
- Expansion Plans and Use Cases
- Benefits and Reluctance for Airlines
- Revenue Opportunities for Airports
Introduction to Digi-Atra
00:04 - 01:18
- Digi-Atra is an online wallet that stores ID information and biometric data for seamless air travel
- It is deployed in 8 government and privately owned airports in India
Passenger Experience with Digi-Atra
01:18 - 03:54
- Passengers have complained about being aggressively pushed to sign up for Digi-Atra
- Airlines are reluctant to participate on the platform
- Multiple stakeholders including airport authorities and airlines need to come together for it to work properly
Data Security and Privacy Concerns
03:54 - 04:23
- Passengers' data is encrypted and stored in their smartphones, not in a centralized storage
- Data is shared only between the passenger and the airport of travel origin
- Data is deleted from the airport system after 24 hours of departure
Enrollment Process and Targets
04:23 - 05:39
- Digi-Atra appointed staff called buddies to enroll passengers through the app
- Targets for app signups were removed in September, but machine-based enrollments continue
- Enrollment is optional for passengers
Expansion Plans and Use Cases
05:39 - 06:35
- DYF plans to invest more in social media outreach
- Use cases may include ID validation for hotel check-ins, passport-based enrollments, and minor travelers credential creation
Benefits and Reluctance for Airlines
06:35 - 07:46
- Benefits for airlines from Digi-Atra are still not clear
- Airlines have integrated with Digi-Atra for boarding purposes
- Initial reluctance due to additional costs and lack of revenue benefits
Revenue Opportunities for Airports
07:46 - 09:00
- Airports promote Digi-Atra through advertisements and offer discounts on food and beverage purchases
- More time spent inside the airport means more chances of passengers spending money
- Airports bear costs for implementing Digi-Atra