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    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    SEO Best Practices & AI For Ecommerce

    Wed Apr 03 2024
    SEOE-commerceAISearch Engine OptimizationLocal SEO

    Description

    This episode of the Voices of Search podcast discusses optimizing for e-commerce SEO and using AI and intent in that journey. Cameron Gordon, the SEO manager at Rackroom Shoes, joins as a guest to share his insights on SEO best practices and AI for e-commerce. The episode also covers the importance of local SEO, leveraging AI in e-commerce, and best practices for utilizing AI in e-commerce. The interview concludes with a preview of part two, which will explore the blurring lines between search intent and optimization.

    Insights

    AI can improve efficiency in various business processes

    AI can be used to generate product descriptions, improve internal search functionality, and automate routine tasks.

    Local SEO and reviews play a crucial role in search rankings

    Having good reviews and ratings can significantly impact local search rankings. Leveraging Google Business Profile and Local Listings is essential for local SEO success.

    Care must be taken when using AI-generated content

    Paraphrasing generated content, practicing prompts, and ensuring uniqueness are important considerations when utilizing AI in e-commerce.

    Chapters

    1. Introduction
    2. Optimizing for E-commerce SEO and Using AI and Intent
    3. Sponsorship by Ahrefs
    4. Interview with Cameron Gordon
    5. SEO for Local Listings and the Importance of Reviews
    6. AI in E-commerce and SEO
    7. Best Practices for Leveraging AI in E-commerce
    8. Conclusion
    Summary
    Transcript

    Introduction

    00:00 - 00:43

    • The Voices of Search podcast is a proud member of the I Hear Everything podcast network.
    • Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network.
    • Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom.

    Optimizing for E-commerce SEO and Using AI and Intent

    00:43 - 01:11

    • This week's episode discusses optimizing for e-commerce SEO and using AI and intent in that journey.
    • Cameron Gordon, the SEO manager at Rackroom Shoes, joins as a guest.
    • SEO best practices and AI for e-commerce are the main topics of discussion.

    Sponsorship by Ahrefs

    01:12 - 02:24

    • The podcast is sponsored by Ahrefs.
    • Ahrefs Webmaster Tools is a free tool that helps monitor website SEO health, backlinks, and keywords.
    • ATrefs Webmaster Tools is a powerful site audit tool that is available for free.

    Interview with Cameron Gordon

    02:24 - 04:56

    • Jordan Cooney interviews Cameron Gordon, the SEO manager at Rackroom Shoes.
    • Cameron shares his background in digital marketing and how he got into SEO.
    • Rackroom Shoes has been providing footwear for over 100 years and has both physical stores and an e-commerce website.

    SEO for Local Listings and the Importance of Reviews

    04:56 - 08:36

    • Cameron discusses the importance of local SEO and leveraging Google Business Profile and Local Listings.
    • Having good reviews and ratings can significantly impact local search rankings.
    • The intersection of offline practices and online presence is critical for SEO success.

    AI in E-commerce and SEO

    08:36 - 12:56

    • AI can improve efficiency in various business processes, including e-commerce.
    • AI can be used to generate product descriptions, but caution should be exercised to avoid plagiarism.
    • Internal search on websites can benefit from AI to provide more relevant results.

    Best Practices for Leveraging AI in E-commerce

    12:56 - 16:54

    • Practicing prompts, paraphrasing generated content, and being creative are key best practices when using AI in e-commerce.
    • AI can help scale content creation and improve internal search functionality.
    • Care must be taken to ensure AI-generated content is unique and aligns with the overall goals.

    Conclusion

    16:54 - 17:42

    • The episode concludes with a preview of part two of the interview, which will cover the blurring lines between search intent and optimization.
    • Listeners can find more information about Cameron Gordon on LinkedIn or Rackroom Shoes' website.
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