Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Scaling Technical SEO For Millions Of URLs
Description
The episode discusses the impact of AI on spam and scaling technical SEO, building relationships and communication in SEO, and effective management of large websites in SEO.
Insights
AI and Spam
The podcast highlights the challenges of combating spam and educating organizations about preventing it.
Technical SEO
Technical SEO involves building great websites, user experiences, and understanding ecosystems to influence customers.
Enriching User Experiences
The role of SEO is to enrich user experiences through content.
Approaches to Technical SEO
Approaches to technical SEO vary based on website size and complexity.
Managing Technical SEO at Scale
Managing technical SEO at scale involves challenges like geotargeting and coordination among teams.
Influencing Teams for SEO Investment
Influencing teams to ensure adequate SEO investment requires building relationships and educating on best practices.
Building Relationships in SEO
Building relationships and communication are essential in SEO to educate and assist others.
Open Dialogue in SEO
Creating an open dialogue is crucial for successful SEO at an enterprise level.
Google's Best Practices in SEO
Referencing Google's best practices can be a helpful guide in SEO strategies.
Understanding User Experience in SEO
Understanding the user experience from search results is key to influencing SEO success.
Chapters
- The Impact of AI on Spam and Scaling Technical SEO
- Building Relationships and Communication in SEO
- Effective Management of Large Websites in SEO
The Impact of AI on Spam and Scaling Technical SEO
00:00 - 07:12
- Jason Lacks from SAP, a technical SEO senior specialist, joins the conversation about spam and scaling technical SEO.
- The discussion highlights the challenges of combating spam and educating organizations about preventing it.
- Technical SEO involves building great websites, user experiences, and understanding ecosystems to influence customers.
- SEO role involves enriching user experiences through content.
- Approaches to technical SEO vary based on website size and complexity.
- Managing technical SEO at scale involves challenges like geotargeting and coordination among teams.
- Influencing teams to ensure adequate SEO investment requires building relationships and educating on best practices.
Building Relationships and Communication in SEO
13:25 - 20:34
- Building relationships and communication are essential in SEO to educate and assist others.
- Creating an open dialogue is crucial for successful SEO at an enterprise level.
- Referencing Google's best practices can be a helpful guide in SEO strategies.
- Understanding the user experience from search results is key to influencing SEO success.
- Experimentation, honesty about measurement challenges, and sharing knowledge within teams are valuable in SEO strategy development.
Effective Management of Large Websites in SEO
20:14 - 24:57
- Double down on SEO fundamentals when managing a large website, starting with what appears in search results.
- Pay attention to Google's crawl and indexing process, especially with millions of pages on the website.
- Build relationships, be consistent, humble, and prioritize tasks based on impact for effective SEO management.
- Develop a prioritization muscle over time to focus on what is most important for the organization's goals.