Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Achieving Your SEO Growth Goals
Thu May 02 2024
SEOContent MarketingAudience Engagement
Description
This episode of the Voices of Search podcast explores achieving SEO growth goals through storytelling and optimizing content for human consumption. It emphasizes the importance of understanding the audience, using their language, and evolving with their changing needs. Collaboration and proactive communication among content creators are also highlighted as key factors for success.
Insights
Understanding the audience's language is crucial for SEO success
Using the audience's own vocabulary in content creates a sense of trust and connection.
Constantly listen and update your understanding of the audience
Outdated personas can hinder content effectiveness, so it's important to reassess and update content based on audience feedback.
Chapters
- Introduction
- Achieving SEO Growth Goals
- Optimizing Content for Growth
- Evolving with the Audience
- Collaboration in Content Creation
Summary
Transcript
Introduction
00:00 - 00:42
- The Voices of Search podcast is a member of the I Hear Everything podcast network, which offers podcast production, growth, and monetization solutions.
- The host of the Voices of Search Podcast is Jordan Cooney, who provides daily search engine optimization wisdom.
Achieving SEO Growth Goals
01:13 - 05:52
- Jessica Merring, CEO of Horizon Peak Consulting, specializes in helping technology companies create human content and campaigns to maximize conversation.
- SEO goals and content can sometimes feel at odds with each other, but experience and engagement are the top two goals.
- Metrics like bounce rate, conversion, and audience engagement are important for measuring the success of SEO content.
- Storytelling creates a lasting impact and converts both the 5% ready to take action and the 95% who are not yet ready.
- Building more content than competitors is no longer enough for SEO success; understanding the audience and using their language is crucial.
Optimizing Content for Growth
10:05 - 12:40
- Understanding the audience's mindset and where they encounter the content helps in creating a connection.
- Knowing the beginning, end, and steps in between helps in crafting a compelling story that guides the audience towards taking action.
- Using the audience's own language and vocabulary in content creates a sense of trust and connection.
Evolving with the Audience
17:19 - 18:32
- Constantly listening and updating the understanding of the audience is crucial as they change over time.
- Outdated personas can hinder content effectiveness, so it's important to reassess and update content based on audience feedback.
Collaboration in Content Creation
19:22 - 21:32
- Collaboration and proactive communication among all individuals involved in content creation lead to outstanding results.
- Understanding the roles and expertise of each team member helps in producing great content.