Stay Paid - A Marketing Podcast
468 - Social Media Cheat Codes You Need to Know (With Jeff Pfitzer)
Mon Jun 26 2023Description
The episode covers the importance of social media for businesses, choosing the right social media platforms, the future of media and social media posting strategies, creating engaging content and communication preferences, the power of authenticity and building relationships, building your brand and community on social media, and insights from an insider group and social media platforms.
Insights
Social media is crucial for businesses
Having a strong social media presence is becoming increasingly important for businesses, especially among millennials and Gen Zers.
Instagram is recommended as the foundational platform
Instagram is recommended as the foundational platform due to its innovation and advanced features. Using Instagram as the foundational platform helps create higher quality content for Facebook.
TikTok represents the future of media
TikTok is a platform that represents the future of media, as people are increasingly drawn to video content on social media. As more video content becomes available, people may crave new experiences and jump on trends before getting bored and moving on to something else.
Engaging content and communication preferences
Creating engaging content on social media to drive conversations and interactions. Communicating through DMs is preferred by many over phone calls or text messages. Younger generations prefer platforms like Snapchat for communication.
Authenticity is valued in social media
Authentic content is highly desired by users. Authenticity is valued over perfection in today's society. Documenting everyday moments can be a creative way to engage with followers on social media.
Building relationships and attraction marketing
Building relationships is a long game and requires consistency. Attraction marketing through social media can create organic connections. Focus on building your brand and community before adding secondary models like leads or open houses.
Insider group and social media platforms
The podcast hosts have an insider group where they provide overviews and deep dives into various topics. TikTok has been driving the most business for Jeff, especially in his geographic area. To support the podcast, listeners can leave a five-star review on Apple Podcasts or share the episode with others.
Chapters
- The Importance of Social Media for Businesses
- Choosing the Right Social Media Platforms
- The Future of Media and Social Media Posting Strategies
- Creating Engaging Content and Communication Preferences
- The Power of Authenticity and Building Relationships
- Building Your Brand and Community on Social Media
- Insider Group and Social Media Platforms
The Importance of Social Media for Businesses
00:00 - 07:09
- Many students have experienced viral content and gained significant views.
- Reminder Media is a company that helps small business owners with various marketing strategies.
- Jeff Fitzer is a video and social media expert, as well as a regional VP at USA Mortgage.
- He emphasizes the importance of embracing AI in order to stay competitive in business.
- When it comes to choosing social media platforms, Jeff suggests starting with the one you're most comfortable with.
- Facebook is still relevant for its group feature and older demographic, but other platforms should not be ignored.
- Jeff recommends focusing on organic reach rather than paid ads on Facebook.
- Having a strong social media presence is becoming increasingly important for businesses, especially among millennials and Gen Zers.
Choosing the Right Social Media Platforms
06:43 - 13:20
- Having a social presence is important for businesses, especially with millennials and Gen Zers who will soon control everything.
- Facebook is the third most searched platform after Google and YouTube.
- Instagram is recommended as the foundational platform due to its innovation and advanced features.
- TikTok is considered the most advanced social media app that others are following.
- Using Instagram as the foundational platform helps create higher quality content for Facebook.
- Getting verified on social media platforms provides security and better customer service.
- Verification no longer holds the same value it used to, but it's still worth getting for security purposes.
- Instagram reels and stories are recommended for posting content.
- The claim that images are coming back on Instagram is seen as misleading by some.
- Video content remains popular, with TikTok leading the way.
The Future of Media and Social Media Posting Strategies
13:01 - 19:07
- TikTok is a platform that represents the future of media, as people are increasingly drawn to video content on social media.
- The way people consume media has shifted from watching television shows for hours to spending several hours a day on platforms like TikTok, YouTube, and Instagram.
- As more video content becomes available, people may crave new experiences and jump on trends before getting bored and moving on to something else.
- When it comes to posting on social media, it is recommended to have a mix of static posts and videos. Carousel posts can be effective in telling a story and engaging viewers.
- Reels are currently the best performing format on Instagram, while stories offer top-of-mind visibility due to their placement at the top of the page.
- Stories serve as digital billboards, allowing users to share various aspects of their lives and stay connected with their audience.
- Remixing or duetting popular content can increase the likelihood of going viral on platforms like TikTok.
- Building relationships on social media can be leveraged to generate leads by using strategies such as polls or direct messaging.
Creating Engaging Content and Communication Preferences
18:49 - 25:27
- Creating engaging content on social media to drive conversations and interactions
- Using polls and DMs as strategies to get hand raisers on social media
- The new notes feature on Instagram allows for sharing thoughts and sparking conversations
- Notes feature is available on creator/professional accounts on Instagram
- Real estate community utilizes the notes feature extensively
- Checking notifications and responding to comments is crucial for engagement
- Communicating through DMs is preferred by many over phone calls or text messages
- Business owners need to embrace communication preferences of their customers
- Checking DMs regularly becomes a muscle memory for effective communication
- Younger generations prefer platforms like Snapchat for communication
- 'Be Real' app gained popularity but fell off the map quickly in 2022
- 'Lemon8' app, similar to Instagram meets Pinterest, is being explored as a potential platform
The Power of Authenticity and Building Relationships
24:57 - 31:19
- Lemon eight is a new app that combines features from Instagram and Pinterest.
- TikTok remains the leader in innovation among social media apps.
- Clapper, a social media app, did not make the list of top up-and-coming apps.
- Authentic content is highly desired by users, as seen by the popularity of personal photos compared to listing photos on real estate agents' feeds.
- People can find inspiration for social media content by understanding the psychology of social media and providing relatable and authentic content.
- Authenticity is valued over perfection in today's society.
- Documenting everyday moments can be a creative way to engage with followers on social media.
- Relational content that goes beyond transactional topics is more appealing to readers.
Building Your Brand and Community on Social Media
31:01 - 37:10
- Content should be relational, not transactional
- People don't want to read about real estate or finances all the time
- Building relationships is a long game and requires consistency
- Attraction marketing through social media can create organic connections
- Focus on building your brand and community before adding secondary models like leads or open houses
- Group coaching offers relevant topics, news, and tool tutorials
- Drunk on Soul was created to stay ahead of emerging platforms in social media
- The name 'Drunk on Soul' has a different meaning than just drinking alcohol
Insider Group and Social Media Platforms
36:44 - 41:08
- The word 'drunk' has a different meaning than just drinking alcohol; it can also mean being passionate about something.
- The Bible says to be drunk on the spirit, not on alcohol.
- The podcast hosts have an insider group where they provide overviews and deep dives into various topics.
- They offer editing and one-on-one coaching services, but most people in the group are DIYers.
- Jeff Pfitzer can be found on all platforms as Jeff Pfitzer, except for TikTok where he is known as Lake of the Ozarks lifestyle.
- TikTok has been driving the most business for Jeff, especially in his geographic area.
- He is now getting paid to promote lake-related products and receives free knives for content creation.
- Shannon Gillette is a lifestyle influencer who has gained popularity on Instagram and YouTube.
- To support the podcast, listeners can leave a five-star review on Apple Podcasts or share the episode with others.
- An action item suggested by Luke K. Kree is to post stories on Instagram to take advantage of the billboard-like visibility in people's phones.