ChatGPT drives vegan business - Sam Tucker CEO of VegCatalyst {replay}

Wed Jun 07 2023

Sam Tucker and VEG3.ai

Sam Tucker is the CEO and founder of veg3.ai, an artificial intelligence marketing system for vegan businesses.
VEG3 uses GPT-3 technology and is a play on words with web 3.
Sam started a radio show about animal rights at age 12 and became involved in animal activism.
He realized that effective communication techniques used in activism were actually marketing and sales techniques.
He studied communications, worked as an Outreach Manager for a non-profit, and finished a degree in digital marketing before starting his own agency.
Sam noticed the scalability limitations of one-on-one outreach and became convinced that the digital space was important to expand impact.

Digital space is important to expand impact.
VEG3 pivoted towards AI focus due to the amount of data and digital marketing from clients.
VEG3 has three separate brands under one company.
Vegan Media Market was created to provide an affordable marketplace for small businesses that cannot afford agency service fees.
VEG3's primary user base is vegan businesses, but they work with a wide range of different types of businesses.
VEG3 understands consumer psychology and how it's different when promoting vegan products versus ordinary products.
The AI generated by VEG3 is fine-tuned to understanding what veganism means and the values that the brands represent, as well as successful marketing copy.
VEG3 offers software as a service on a monthly subscription basis for VEG3, monthly retainers for the agency side, and commission fee-based services for Vegan Media Market.
A use case example would be logging into VEG3 and using text generation models to create social media posts or other content.

VEG3 offers text generation models for various marketing copy needs, including social media captions, blog articles, email marketing, and press releases.
VEG3 uses fine-tuned versions of GPT-3 and trains its models on marketing data from vegan businesses to optimize the generated copy.
The vegan food market is worth $39.42 billion, with a total addressable market of $2.7 billion for marketing agency services and technology for vegan businesses.
VEG3 has been cash flow positive since the beginning and is planning to start a seed funding round soon.
The secret sauce of VEG3 is the large collection of marketing data specific to the vegan niche that enables its technology to perform well.
VEG3's models are more optimized for specific marketing results than GPT-3 because they have access to actual performance data behind the scenes.

VG3 fine-tunes GPT-3 models to create more successful copy for vegan businesses.
GPT-3 has APIs that allow users to fine-tune their own datasets.
OpenAI would have access to the data set if it is uploaded, but VG3 plans to seek seed funding and build its own AI servers in the future.
VG3 also uses proprietary prediction models that are separate from GPT-3.
There are no other vegan AI companies focused on marketing like VG3.
VG3 aims to be the most powerful marketer for vegan businesses in three years.

VEG3.ai is free to try and all paid plans are cheaper than getting a human copywriter.
Sam Tucker can be found on LinkedIn and vegcatalyst.com.
Vegan Creative Compass, With VEG3, and VEG Catalyst have synergy between them as they grow together.
Sam Tucker enjoys making rap music under the name Sense Offense.
He recommends Vegonomics and Change of Heart by Nick Coonig for vegan businesses looking to improve their marketing.

Recommended books for vegan businesses trying to improve their marketing are Vegonomics and Change of Heart by Nick Coonig.
Lex Friedman's podcast is highly recommended, as he interviews interesting people in a very empathetic way while still asking hard questions.
Standing by your values is most important.