ChatGPT Impact On Sales Development with Kronologic and Tenbound

Tue May 23 2023

The Sales Development Podcast and AI in Sales and Marketing

The Sales Development Podcast discusses the use of AI in sales and marketing.
Chat GPT is a popular application that uses AI for copywriting.
There are three versions of Chat GPT being used and built into applications.
One use case for Chat GPT is to write marketing or sales emails about a specific solution from a company.
Data providers are starting to build pop-outs from Chrome extensions that give specific talking points and even write emails for SDRs to edit down.

Chat GPT can be used to generate creative and personalized messages for prospects.
Using generative AI, past experiences with a prospect can be mined and blended with external data to create automated messages that remove the research process for SDRs.
Responses to emails can be drafted by AI using specific tones and data points from company reports.
The AI can find clever ways to respond and even suggest alternative responses if the user is not satisfied.

It can be time-consuming to find specific stats, but AI tools like chat GPT can help brainstorm and contextualize messages.
Chat GPT can enhance productivity and efficiency in B2B sales and marketing, but may not necessarily replace human roles.
For small to mid-sized companies, chat GPT could potentially replace the need for a content person or enhance an existing employee's abilities.
In sales, chat GPT can enhance productivity and efficiency by providing a starting point for editing and contextualizing information.
A large company is using chat GPT to compare their products with competitors in emails.

There are concerns about the compliance of using AI-generated content in sales and marketing.
The source of the information is often unclear, which could potentially lead to legal issues.
Training and coaching are necessary for both employees and AI to be effective in their roles.
OpenAI software can be tailored for specific use cases, such as writing sales content.
Pointing data at the system can help improve its responses based on metrics provided.

Some businesses use a "classic drug dealer" model where they offer a free service but then require payment for continued use.
The accuracy of information is crucial when using AI to analyze data and make suggestions.
It's important to have a clean and healthy database or to point the AI at a specific segment for better performance.
When smaller companies used generic algorithms, it had a hard time being prescriptive due to the large data set, but it worked beautifully with larger enterprise-level companies with clean data sets.
To get the best response from Jaz GPT, users should be specific in their questions and provide granularity in their requests.
A good sales rep can tweak the response to suit their needs, but using AI allows them to work faster than before.

AI can help sales reps be more efficient by providing them with information on their next best move.
The AI system can provide training to suggest the next best move for a sales rep based on research points.
Account-based marketing platforms can use intent signals and engagement data to put high-intent leads into a sales engagement platform.
Tools like Chronologic can help land meetings and support sales development teams in reaching out to decision-makers.
AI can assist in creating email drafts, responding to emails, and addressing specific challenges or objections.

ChatGPT can help justify budget for procurement by providing references
Marketing and sales leadership provide tools to enable reps to target accounts, but there may be changes in the day-to-day that require a different direction
Companies suggest other companies in the ICP based on provided data and learned data
Requesting account-based marketing support can leap forward an account-based approach
Chad Shabiti is connected to a company's chatbot for automated responses with more AI built into the responses than a standard chat workflow
It is important to be polite to AI as they may become our overlords in the future

The use of AI in scheduling meetings is becoming more common, with natural language processing being used to read and understand responses to meeting invites.
Chronologic is an example of an AI engine that can automatically update meeting invites based on responses from participants.
The goal of using AI in this way is to save time and increase efficiency for individuals and businesses.
While it may reduce the number of people needed for certain tasks, it does not necessarily eliminate jobs altogether.
The sales tech market map is expected to evolve rapidly with new applications and companies merging.