Coaching ChatGPT: Pragmatic AI for B2B Marketers

Fri May 19 2023

Renegade Marketing 12 steps to building unbeatable B2B brands

Nicole Lefur, AI advisor for CMOs at A-Catalyst LLC, shared insights on how CMOs can use generative AI to improve productivity across their department today
Generative AI can be used for content creation and other tasks
AI should be used before starting any task

Copy and paste source materials into the AI writing tool as it does not have internet access
Train the AI on your blog posts to get a voice description for your brand
Keep all voice paragraphs in a Google Doc or Word doc for different styles of blog posts, LinkedIn posts, website copy, etc
Use snippets of voice descriptions in prompts along with ideas to draft content such as bullet points from slide decks, transcripts of voice memos or podcasts, e-books or blog posts
A typical prompt includes the type of expert at content creation today, the voice to write in, the content to write about and who it's talking to
Dictate ideas into your phone and email them to yourself for transcription in Whisper. Whisper is now integrated with OpenAI Zapier integration so you can set it up to email yourself transcriptions
Email transcriptions back to yourself and copy them into prompts

It's possible to transcribe an email back to yourself using code
Chat GBT can help with emojis in LinkedIn posts
Get multiple options for bullet points and prompts
To teach chat GBT your voice, save a blog post into your Google doc and use it as a prompt later on
Editing prompts is the number one game changer for chat GBT outputs
Chat GBT only remembers within the individual thread you're talking about

AI-generated content can be good for SEO if it is high-quality and written with a human reader in mind
Google does not care whether content is created by AI or humans, as long as it is good
To turn a webinar into a blog post or ebook, get the transcript and break it up into parts
Prompt readers to respond when they have finished reading each part
Use the content from each part to generate ideas for blog posts targeted at your audience
Choose one idea and use it to prompt the AI to write an outline for your blog post
Then ask the AI to write the full blog post using the outline and formatting it in Markdown

Use part numbers when transcribing long podcasts
Remind the AI not to make anything up, but only use ideas contained in the transcript
Fact-check everything that is generated by the AI
The AI can be sneaky and create believable content even if it's not factual
The applications of AI-generated content are not yet fully explored
Chat GPT can write meta descriptions for websites using old content and URL slugs
Iterating through prompts can help get the desired output from the AI

Turning a created format into another conversational format is the next step in the process
Changing what has already been created should not be the next step in the process
Chat GPT's default setting allows data to be used to train the model for everyone, but it can be turned off
When chat history and training are turned off, anything created while it is off will not be saved on the left-hand side
Anything more sensitive or private should not be put in chat GPT
Chat GPT is good at making things up based on assumptions without access to the internet

Metadata in the old world probably matters more than in the new world we're going into
In the long term, metadata may not be as important as actual content and ideas
The data used to train AI can make it smarter over time
The value of a page's content will become the new keyword and metadata for AI systems
Chat GPT is good at making things up without internet access by assuming metadata
Python's alpha code interpreter can create graphs and turn images into different colors

The speaker used a tool to format a PDF file with headings, subheadings, and font colors in HTML
The formatted PDF was opened in Word where the speaker made minor adjustments such as adding columns and changing font sizes
The process took an hour to complete for a substantial piece of content
CMOs can save time by using chat JPT or NEA tools to work more efficiently
Personal branding can be done faster with the help of these tools. For example, recording voice memos during walks and using them to write LinkedIn posts in five minutes
Chat JPT can also be used for strategic tasks like thought partnership and creating content
Examples of tasks that can be done more efficiently with these tools include project management tracking, interview preparation, meeting preparation, travel planning, and creating graphs in Excel

Using tools like Google CoLab and chat GPT can save time for personal and professional tasks
Editing prompts is a key takeaway when using chat GPT
Give your own ideas to work with that it's creating with your own bot leadership
Do not use chat GPT as a research replacement or to check facts
Nicole Lefer provides customized training for CMOs and heads of marketing at nicoleffery.com