Everyday AI Podcast – An AI and ChatGPT Podcast
Ep 57: LinkedIn + AI - How to make it work to build authority
Thu Jul 13 2023Description
The episode covers various topics related to AI utilization on LinkedIn, including Google's AI app, Meta's AI models, integration of AI tools on LinkedIn, content creation and engagement strategies, and the effectiveness of organic marketing and relationship building. The importance of quality content, personal touch, and understanding personal brand in AI utilization is emphasized. The episode also highlights the use of AI in finding sleeper people and fake followers on LinkedIn, as well as the prioritization of educational content by LinkedIn's algorithm.
Insights
AI Utilization on LinkedIn
AI provides opportunities for leveraging as human beings and standing out. Quality content is more important than quantity. Personal touch is still necessary when using AI tools. Understanding personal brand is crucial for effective AI utilization.
Integration of AI Tools on LinkedIn
Microsoft/LinkedIn is integrating AI tools into their platform. They are using AI to write collaborative articles and index information. New tools include resume writing assistance and headline optimization.
Content Creation and Engagement on LinkedIn
Using AI can help with content creation and visibility. Aim for a minimum of three posts a week. Sales Navigator is a useful tool for engaging with the ideal audience.
Organic Marketing and Relationship Building on LinkedIn
Using organic marketing and relationship building can be highly effective. Engaging with five comments a day can lead to significant opportunities. Quality content is important for establishing authority.
Chapters
- Google's AI App and Meta's AI Models
- AI Utilization on LinkedIn
- Integration of AI Tools on LinkedIn
- Content Creation and Engagement on LinkedIn
- Organic Marketing and Relationship Building on LinkedIn
Google's AI App and Meta's AI Models
00:01 - 06:41
- Google announced a new AI app called Notebook LM, an AI-powered note-taking assistant.
- Meta (formerly Facebook) is planning to release commercial versions of its AI models to rival OpenAI and other big companies.
AI Utilization on LinkedIn
06:18 - 12:47
- LinkedIn is a powerful platform for business networking and marketing, with opportunities to connect with decision-makers and leverage Microsoft's investment in open AI.
- To succeed on LinkedIn, it's important to focus on educating, inspiring, and drawing in your audience rather than simply selling to them.
- People don't want to be sold anymore, they want to be educated and inspired.
- AI provides opportunities for leveraging as human beings and standing out.
- Copying and pasting with AI loses authenticity, it's a resource not a replacement.
- Human decisions are based on emotion, not indifference.
- Quality content is more important than quantity on platforms like LinkedIn.
- Personal touch is still necessary when using AI tools.
- Understanding personal brand is crucial for effective AI utilization.
- Feeding the algorithm with relevant information helps generate better content.
- LinkedIn's algorithm now prioritizes educational content over viral content.
- AI can be used to find information and enhance conversations, but expertise is still required.
- Choosing the right tools depends on the available information and understanding of the tool's capabilities.
Integration of AI Tools on LinkedIn
12:18 - 18:45
- Microsoft/LinkedIn is integrating AI tools into their platform.
- They are using AI to write collaborative articles and index information on specific topics.
- LinkedIn was already powerful for SEO, with content being highly indexed on Google.
- AI is being used to find sleeper people and fake followers on LinkedIn.
- LinkedIn is focused on helping real people stand out and be discovered.
- New tools include resume writing assistance and headline optimization.
- LinkedIn's main focus is integrating AI across different departments to enhance the platform.
- Building a strong profile is crucial, with emphasis on telling your career story.
- The headline should identify your audience and highlight the outcome of what you do.
- Engaging in conversations and building relationships is more effective than spamming for sales.
Content Creation and Engagement on LinkedIn
18:18 - 24:36
- The 10, 20, 70 method of content creation: 10% personal, 20% around your company, and 70% adding value and educating your audience.
- Using AI can help with content creation and visibility on platforms like LinkedIn.
- On LinkedIn, aim for a minimum of three posts a week to reach an educated and higher-income audience.
- Posting more than three times a week can actually hurt your visibility on LinkedIn.
- Sales Navigator is a useful tool for drawing in your ideal audience and engaging with them based on their actions.
- Engagement on social media provides validation and dopamine hits for users.
- Building relationships and using organic marketing on LinkedIn can be effective without spending money on advertising.
Organic Marketing and Relationship Building on LinkedIn
24:07 - 26:47
- Using organic marketing on LinkedIn and relationship building can be highly effective without spending money on advertising.
- AI tools like Merlin can help engage with people's content and gain followers.
- Engaging with five comments a day on LinkedIn can lead to significant opportunities.
- Quality content is important for establishing authority and educating the audience.
- Sales Navigator is a valuable tool for finding potential clients on LinkedIn.
- Listeners are encouraged to rewind the podcast and check the show notes for more resources.
- The podcast hosts ask for reviews and encourage listeners to sign up for their daily newsletter.