Marketing #Unfiltered

Ep 94 | How to leverage vacation content without living on your phone

Tue Jun 20 2023

social mediaemail listengagementvacationcontent creationbusiness promotion

Description

The episode covers strategies for promoting value and engagement, efficient social media posting, maximizing vacation content, and utilizing social media during vacations. Coaches are advised to promote the value in their email list and incorporate engaging content. Taking breaks from social media is beneficial, but leveraging extra reach is possible through pre-planning and weekly emails. Efficient social media posting involves writing captions ahead of time, using engaging pictures, and promoting weekly content delivery. Maximizing vacation content includes writing captions in advance and promoting the email list. Utilizing social media during vacations involves bookmarking interesting content, leveraging vacation content for business promotion, and supporting the podcast.

Insights

Promote the value in your email list

Coaches often neglect to promote the value in their email list, which can lead to missed opportunities for engagement and retention.

Mix business and social content on social media

Incorporating fun and engaging content alongside business content is important to maintain audience interest and prevent fatigue from constant promotion of freebies.

Leverage extra reach while taking time off

Taking breaks from social media is beneficial, but coaches can still leverage extra reach by pre-planning content and using weekly emails to maintain engagement.

Efficient social media posting saves time

Writing captions before a trip and reusing them with relevant pictures later saves time and effort. Copying and pasting captions from previous posts or emails is also a useful strategy.

Engaging pictures increase reach on social media

Pictures that are more interesting and engaging have a higher chance of reaching more people on social media platforms.

Consistency leads to higher open rates

Scheduling emails ahead of time and maintaining consistency in content delivery can lead to higher open rates and better engagement with email subscribers.

Maximize vacation content for social media

Writing captions for vacation photos ahead of time allows for easy sharing on social media. Promoting the value of the email list during vacation can bring traffic back to the business.

Utilize social media platforms during vacations

Bookmarking and saving interesting content on Instagram, leveraging vacation content for business promotion, and supporting the podcast are effective ways to utilize social media platforms during vacations.

Summary

Transcript

Promoting Value and Engagement

00:00 - 06:25

Coaches often make the mistake of not promoting the value in their email list
Constantly promoting freebies can become tiresome for the audience
Incorporating fun and engaging content alongside business content is important
Higher engagement and retention rates are observed when going on a holiday or trip
People on social media are often not seeking valuable content
A daily Instagram story formula can help mix business and social content
Taking time off from social media can be beneficial, but leveraging extra reach is also possible
Tips to leverage extra reach while taking time off include pre-planning content and using weekly emails
It's okay to take a break from social media if needed

Efficient Social Media Posting

06:00 - 12:32

Writing captions before a trip that can be used with any picture helps save time and effort while posting on social media during vacation.
Pre-thinking about captions allows for flexibility in pairing them with relevant pictures later.
Copying and pasting captions from previous emails or Instagram posts can be a useful strategy.
Pictures that are more interesting and engaging have a higher chance of reaching more people on social media.
Scheduling emails ahead of time and maintaining consistency can lead to higher open rates.
Promoting the delivery of weekly content to email subscribers while on vacation can help maintain engagement.
Giving people an opportunity to join your email list during your absence from social media is a good alternative to posting less content.

Maximizing Vacation Content

12:16 - 18:59

Write captions for vacation photos ahead of time to easily share them on social media
Promote the value of your email list while on vacation to bring traffic back to your business
Bank Instagram reel audios and ideas for using them to create content during downtime

Utilizing Social Media During Vacations

18:31 - 20:05

Bookmark and save interesting content on Instagram for future reference.
Add notes to the saved content in a notes app to remember ideas.
Use vacation content to promote your business and showcase the value you provide.
Leverage social media platforms like Instagram for increased reach during vacations.
Give yourself a pat on the back for investing time in your business.
Support the podcast by giving a five-star rating and review.
Send marketing questions to Sophia Para on Instagram or via text message.