Marketing #Unfiltered
Ep 98 | #SorryNotSorry, Part 2: I looked high and low for your message and I couldn’t find it.
Tue Jul 04 2023Description
The episode covers the importance of having a unique message in marketing, improving clarity in messaging, and positioning yourself as an expert. It emphasizes the need to reflect your unique perspective, be specific about your target audience, and create content that resonates. The episode also highlights the significance of taking responsibility, adding value to others, and aligning your messaging with the work you do with clients.
Insights
Unique Message
Having a unique message is crucial in marketing. It goes beyond a simple 'I help' statement or sales pitch. Your message should reflect how you think and what sets you apart from others. Passionate opinions and beliefs make your message memorable. Creating content that showcases your unique perspective helps potential clients envision working with you.
Clarity in Messaging
Improving clarity in messaging is essential for effective communication. Feedback from Melanie's mastermind highlighted the need for clarity in her messaging. Testimonials can provide insights into the results clients are excited about. Context is important for understanding how Melanie's energy and opinions apply to potential clients. Being specific about who you speak to and their current experience helps create resonating content.
Positioning as an Expert
Positioning yourself as an expert requires a perspective shift and taking responsibility. Teaching and adding value to others helps establish expertise. Creating content that aligns with the work you do with clients is crucial. Your messaging should create context for when people should hire you. Reviewing your social media content with someone unfamiliar with your life can reveal unclear messaging. Consider incorporating more authority content or making your angle more memorable. Prepare for a busy fall season by improving your marketing now.
Chapters
Discovering Your Unique Message
00:00 - 07:01
- Having a unique message is important to stand out in marketing.
- A message is not just an 'I help' statement or a sales pitch.
- Your message is about how you think and what sets you apart from others.
- To discover your message, consider what you believe about your work and what myths you find untrue.
- Passionate opinions and beliefs make your message memorable.
- Creating content that reflects your unique perspective helps potential clients see themselves working with you.
Improving Clarity in Messaging
06:34 - 13:17
- Melanie struggles to clearly communicate the work she does and who she helps.
- Feedback from her mastermind highlighted the need for clarity in her messaging.
- Testimonials can provide insights into the results clients are excited about.
- Context is important for understanding how Melanie's energy and opinions apply to potential clients.
- Being specific about who you speak to and their current experience helps create content that resonates.
- Crafting content that speaks directly to a specific person adds value and attracts the right audience.
Positioning Yourself as an Expert
12:56 - 17:24
- Messaging is about how you think and the perspective shift you offer.
- As a leadership or career coach, taking responsibility can change your reality.
- Position yourself as an expert by teaching and adding value to others.
- Create content that aligns with the work you do with clients.
- Ensure your messaging creates context for when people should hire you.
- Ask someone unfamiliar with your life to review your social media content in one minute.
- If they can't answer who you help, what results you achieve, and when to hire you, it's a sign of unclear messaging.
- Consider bringing in more authority content or making your angle more memorable.
- Prepare for a busy fall season by improving your marketing now.