Marketing #Unfiltered
Ep 99 | “The Nurture Method” with Chris Williams
Thu Jul 06 2023Description
This episode explores building relationships in business, nurturing clients, overcoming fear, leveraging collaborations, and developing foundational pieces for a successful coaching business. The host discusses the new Instagram app called Threads and emphasizes the importance of evaluating if the platform aligns with one's content creation style and nurture strategy. The guest, Chris Williams, shares insights on building a business aligned with one's heart and soul, avoiding common mistakes made by new coaches, and the value of working with a business coach. The episode also covers the Nurture Method for building a six-figure business, the Clarity Call approach, and strategies for attracting ideal clients through collaboration and organic marketing.
Insights
Building Relationships Leads to Success
Building a business aligned with your heart and soul leads to success. Choosing strategies that feel aligned prevents resentment and creates freedom.
Discovery Calls Are Not Effective
Discovery calls are not an effective way to build a coaching business, according to the guest. Relying solely on booking discovery sessions and selling a 90-day program is a common mistake made by new coaches.
Business Skills for Heart-Centered Entrepreneurs
Heart-centered entrepreneurs in the wellness industry often lack business skills. Certifications in health coaching, life coaching, energy work, etc. don't teach how to build a business.
Seeking Support and Collaboration
Don't try to do this on your own, seek support from others. Being a solo entrepreneur can be lonely and hinder business growth. Collaborating with others can help expand your audience and build friendships.
Overcoming Fear and Growing the Business
Public speaking brings anxiety and panic attacks for the speaker, even though they appear confident on stage. In-person speaking engagements cause nervousness and thoughts of backing out.
The Nurture Method for Building a Six-Figure Business
The Nurture Method was created to address common mistakes made by coaches trying to grow a six-figure business. It focuses on building relationships and providing value before making a sales pitch.
Approaching Clarity Calls and Collaboration
Approach clarity calls with the intention of serving and providing value to potential clients. Focus on helping the person make an empowered decision, even if it means not working with you.
Leveraging Collaborations and Building Confidence
Leading with what you can give versus what you can get in the generosity game is valuable. Offering free talks or events and having others promote them takes the heavy lifting off your shoulders.
Building Confidence and Foundational Pieces
Confidence is built by taking action and doing the work, not just thinking about it. Start with foundational pieces like message, marketing system, and sales system before considering memberships or online courses.
Foundational Pieces and Attracting Ideal Clients
Having a dialed-in message, marketing system, and sales system is crucial before starting a membership or course. Starting in small groups can be a successful approach in coaching.
Chapters
- Introduction
- Building Relationships in Business
- Business Skills for Heart-Centered Entrepreneurs
- Seeking Support and Collaboration
- Overcoming Fear and Growing the Business
- The Nurture Method for Building a Six-Figure Business
- The Clarity Call Approach and Nurturing Relationships
- Approaching Clarity Calls and Collaboration
- Leveraging Collaborations and Building Confidence
- Building Confidence and Foundational Pieces
- Foundational Pieces and Attracting Ideal Clients
Introduction
00:00 - 06:46
- The host introduces the episode and discusses the new Instagram app called Threads
- She suggests evaluating if the platform aligns with your content creation style and nurture strategy
- The host warns against dismissing new platforms that may become popular
Building Relationships in Business
06:22 - 13:21
- A guest, Chris Williams, discusses the importance of building relationships in business
- Building a business aligned with your heart and soul leads to success
- Choosing strategies that feel aligned prevents resentment and creates freedom
- Chris believes discovery calls are not an effective way to build a coaching business
- The biggest mistakes new coaches make when trying to grow a six-figure business are discussed
- Coaching schools often miss teaching coaches how to monetize their certifications
Business Skills for Heart-Centered Entrepreneurs
13:03 - 19:39
- Heart-centered entrepreneurs in the wellness industry often lack business skills
- Certifications in health coaching, life coaching, energy work, etc. don't teach how to build a business
- Many industries and even business degrees don't teach entrepreneurship
- Personal experience and working with a business coach can be valuable for learning how to build and grow a business
- 'Spill the Tea' section of the podcast reveals behind-the-scenes aspects of business
Seeking Support and Collaboration
19:31 - 26:16
- Don't try to do this on your own, seek support from others
- Being a solo entrepreneur can be lonely and hinder business growth
- Collaborating with others can help expand your audience and build friendships
- Spouses and family members may not understand the challenges of running a business
- The least helpful advice is to just hustle without considering alignment
Overcoming Fear and Growing the Business
26:01 - 32:19
- Public speaking brings anxiety and panic attacks for the speaker, even though they appear confident on stage
- In-person speaking engagements cause nervousness and thoughts of backing out
- Growing the list by providing value through teaching and sharing is the preferred method
- Weekly live classes inside a Facebook group offer short trainings and allow people to see who the speaker is
- Nurture events like quarterly master classes or monthly challenges help create wins for participants and keep them engaged with the speaker's content
The Nurture Method for Building a Six-Figure Business
32:09 - 38:35
- Starting a live video challenge can help overcome fear and build confidence
- Consistency challenges can be effective in building a habit or skill
- The Nurture Method was created to address common mistakes made by coaches trying to grow a six-figure business
- One mistake is relying solely on booking discovery sessions and selling a 90-day program
- The Nurture Method focuses on building relationships and providing value before making a sales pitch
The Clarity Call Approach and Nurturing Relationships
38:09 - 44:46
- The speaker teaches a different model of coaching that involves clarity calls instead of giving away free coaching
- The nurture method is part of a larger six-step system called the soulful abundance system
- The first step in the nurture method is to attract people into your ecosystem by showing up and giving value
- Facebook groups are a preferred platform for attracting and engaging with people
- Freebies, such as guides on finding clients or business basics, help potential clients self-identify and raise their hand
Approaching Clarity Calls and Collaboration
44:38 - 50:45
- Approach clarity calls with the intention of serving and providing value to potential clients
- Focus on helping the person make an empowered decision, even if it means not working with you
- Avoid being in a needy, salesy energy by prioritizing the client's needs over closing the deal
- Shifting from a pressure-filled sales approach to a natural conversation where the client already knows it's a yes
- Discovery sessions can become irrelevant when there is already trust established through attraction and nurture systems
Leveraging Collaborations and Building Confidence
50:17 - 56:40
- Leading with what you can give versus what you can get in the generosity game is valuable
- Offering free talks or events and having others promote them takes the heavy lifting off your shoulders
- Setting goals for pitching to podcasts or virtual events helps ensure you get in front of people
- Systematizing outreach by starting with people you know and asking for referrals can lead to successful partnerships
- Being clear about the type of people who would serve your audience and asking yourself that question often is important
Building Confidence and Foundational Pieces
56:14 - 1:02:55
- Identifying the types of people who can help in collaboration is important
- Many people are afraid to ask for referrals because they think they will be a problem
- Building a network and meeting new people can lead to valuable collaborations
- The book 'Who Not How?' by Dance Sullivan emphasizes finding the right people to help with various tasks
- Introverts and extroverts both struggle with putting themselves out there, but it's more about confidence and mindset than personality type
Foundational Pieces and Attracting Ideal Clients
1:02:29 - 1:07:28
- Confidence is built by taking action and doing the work, not just thinking about it
- Start with foundational pieces like message, marketing system, and sales system before considering memberships or online courses
- Having a dialed-in message, marketing system, and sales system is crucial before starting a membership or course
- Starting in small groups can be a successful approach in coaching
- Having systems in place is important for client attrition and retention