Is ChatGPT the Future of B2B Marketing?

Thu Apr 13 2023

Depper - Growth Marketing Agency

Marketers are being asked to do more with less, leading to the temptation to cut costs on content and leverage AI and automation.
Generative AI is continuously explored by Depper for its applications.
AI is not quite where it needs to be for replacing human thought leadership articles because it's just regurgitating what happened over the last 12 months.
Originality is required to grab and keep the attention of prospects, so Jet TV cannot be used for thought leadership articles.
Jet TV can come up with ideas of cutting long articles into short bites that can be shared on LinkedIn. This works well.
Jet TV can also help write an article for a client by giving very specific prompts, resulting in an article with a much better tone of voice.
Jet TV can be used to aggregate all search data that's really hard to access, which helps in identifying content topics for the next few weeks.
Jet TV can also help think of creative variations for ad copy.

Interesting developments around capturing demand, such as JPT and AI in Google and Bing.
Prioritizing content strategy to show up in chat GPT when people are asking questions related to your product.
Understanding the algorithm behind chat GPT is crucial for being found on the algorithm.
Answering questions properly is key to being found on all AI search engines.
Machines are taking over tasks like autocorrect and text autofill.
Tools like Auto-Krit Grammarly are similar to chat GPT as an editor tool.

Understanding the potential of groundbreaking technologies is important.
Keep exploring the applications of new technologies to generate new ideas.
B2C marketers can think about the complete funnel and learn from them.
Marketing should focus on revenue as KPI and create a machine that creates inbound leads.
Marketing should not just focus on getting contact details but also warm up an audience and keep them engaged.
Integration between campaigns and HubSpot is crucial for successful lead generation.

Integration issues can cause B2B marketing campaigns to fail.
Social advertising is good for building awareness but not for generating immediate pipeline.
High-value meeting incentives are a better way to generate pipeline than aggressive advertising.
Databro's marketing strategy focuses on becoming famous within a specific niche and creating high-value videos that grab attention and keep prospects top of mind.
Sales-led organizations often undervalue marketing, making it difficult to educate leaders about the value of demand generation activities.
Demand generation requires investing time in creating high-quality content, spending advertising budget, and sowing before reaping.

Demand generation requires investing time in creating high-quality content, spending advertising budget to get the message to the right people, and sowing before reaping.
Marketers know that it takes six to nine months to see an increase in momentum in demand capture as a result of demand generation.
Marketing should focus on both short-term and long-term goals.
The promise of digital marketing or growth hacking isn't true for 99.9% of businesses out there.
To succeed, businesses need to go back to marketing basics by defining their audience well, finding a message that speaks to them, repeatedly reaching them with that message, and becoming a stop of kindness.
Relationship building is key in business and takes time.