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    MicroConf On Air

    MicroConf Tactics: Do This Now To Recession-Proof Your SaaS Business

    Wed Jun 07 2023
    SaaS businessrecession-proofingglobal talentremote hiring

    Description

    Seven things you can do now to recession-proof your SaaS business. Lemon.io offers easy access to global talent without going through multiple job boards.

    Insights

    Double down on growth channels that are working

    Take advantage of cheaper advertising opportunities

    Reduce churn and build a fundamentally healthy business with ChurnKey

    Capitalize on search traffic by creating alternative and comparison pages

    Snipe customers from competitors that implode

    Consider using Lemon.io for pre-vetted candidates

    Hiring remote talent is more affordable than hiring local talent

    Firing underperforming team members during a recession can be less stigmatized

    Cutting expenses, especially subscriptions, can help reduce burn rate

    Prepare mentally for a prolonged period of uncertainty and be ready for success when things turn around

    Chapters

    1. Seven things you can do now to recession-proof your SaaS business
    2. Lemon.io offers easy access to global talent without going through multiple job boards
    Summary
    Transcript

    Seven things you can do now to recession-proof your SaaS business

    00:09 - 06:40

    • Stop screwing around and double down on growth channels that are working
    • Consider going on the offensive while others are pulling back, take advantage of cheaper advertising opportunities
    • Install a tool like ChurnKey to help reduce churn and build a fundamentally healthy business
    • Create alternative to and comparison pages for when VC-funded competitors implode, capitalize on search traffic
    • Be quick to jump in and snipe customers from competitors that implode, reach out through email or LinkedIn
    • Competition for great talent is challenging, consider using Lemon.io for pre-vetted candidates

    Lemon.io offers easy access to global talent without going through multiple job boards

    06:13 - 10:08

    • Hiring remote talent is more affordable than hiring local talent
    • Firing underperforming team members during a recession can be less stigmatized
    • Cutting expenses, especially subscriptions, can help reduce burn rate
    • Prepare mentally for a prolonged period of uncertainty and be ready for success when things turn around
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