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    My First Million

    Tech All-Star Game, Milk Road Pro and Big Box Strategies

    Thu Jul 13 2023
    Fitness CompaniesBody TransformationsConfidence BuildingIntensity in Achieving GoalsData AnalysisCrypto and NFTsTech Industry EventsCreators' Membership PlatformsTech News Podcasts

    Description

    This episode covers various topics including fitness companies, body transformations, manipulating the body, building confidence, intensity in achieving success, data analysis, establishing trust with data, tech industry events, creators' membership platforms, and tech news podcasts.

    Insights

    Echelon's Big Box Strategy

    Echelon has successfully implemented the Big Box Strategy by offering fitness products similar to Peloton at a lower price point and selling them through platforms like Walmart, Costco, and Target.

    Body Transformations and Diet Plans

    The speaker shares their experience with body transformations and following a specific diet plan consisting of chicken or fish, veggies, and a small serving of candy or ice cream.

    Building Confidence through Manipulating the Body

    Manipulating the body through diet plans has given the speaker confidence not only in achieving desired physical results but also in other areas of life and business.

    Importance of Intensity in Achieving Goals

    The speaker emphasizes the power of intensity and executing a simple plan with higher intensity to achieve success in all areas of life.

    Data Analysis for Crypto and NFTs

    The episode discusses the potential value of data analysis in understanding market sentiment for crypto and the importance of providing organizational charts and data verification for NFT companies.

    Tech Industry Events and OnlyFans Alternative

    The idea of creating a tech industry event similar to the NBA All-Star Weekend is explored, along with the introduction of YouScreen as a Shopify version of OnlyFans for creators.

    Creators' Membership Platform and Paywall Feature

    YouScreen offers creators their own branded domain and store, generating significant revenue from creators each year. The platform also provides a paywall feature for creators who prefer limited interaction with their audience.

    Bank Laughter and Tech News Podcast

    The speaker's humorous encounter at a bank and their mention of The Hustle Daily Show, a podcast that provides business and tech news in a concise format.

    Chapters

    1. Echelon and the Big Box Strategy
    2. Different Fitness Products and Body Transformations
    3. Manipulating the Body and Building Confidence
    4. Intensity and Achieving Success
    5. Dialing Up Intensity and Data-Related Ideas
    6. Data Analysis and Organizational Charts
    7. Establishing Trust and Credibility with Data
    8. Tech Industry Events and OnlyFans Alternative
    9. Creators' Membership Platform and Paywall Feature
    10. Bank Laughter and Tech News Podcast
    Summary
    Transcript

    Echelon and the Big Box Strategy

    00:00 - 05:59

    • Echelon is a fitness company that offers products similar to Peloton but at a lower price point.
    • Costco is a great platform for driving volume and selling knockoff versions of popular products.
    • The Big Box Strategy involves identifying highly desirable products not yet available in stores like Walmart or Costco, and creating cheaper alternatives to sell there.
    • Echelon has been successful in this strategy, with projected revenue of $200 million this year.
    • Echelon offers a ride with Pitbull and is available in Walmart, Costco, Target, etc.

    Different Fitness Products and Body Transformations

    05:29 - 11:35

    • Peloton, Mirror, and Lululemon are targeting different types of people with their fitness products.
    • Kevin Hart's $100 million deal may not be a wise decision.
    • The speaker has been experimenting with body transformations by getting lean and then bulking up without gaining fat.
    • He shared before and after pictures showing the difference of two to three hundred calories a day for two months.
    • The speaker tracks his food intake using MyFitnessPal and consumes around 100 grams of protein in the morning through protein powder.
    • His typical day of eating includes yogurt, banana, intense workout, protein shake, and a large dinner consisting of chicken or fish with vegetables and a small serving of candy or ice cream.

    Manipulating the Body and Building Confidence

    11:07 - 17:02

    • The speaker follows a specific diet plan consisting of chicken or fish, veggies, and a small serving of candy or ice cream.
    • They manipulate their body through this diet plan and have gained confidence in achieving desired results.
    • Learning how to manipulate the body has given them confidence in other areas of life and business as well.
    • They believe that bending reality to achieve goals is important for building confidence.
    • The speaker shares a personal story about setting a goal and tracking progress towards it.
    • They discuss the importance of composition change rather than just focusing on weight loss.
    • The speaker mentions hiring Steph Smith, who is now the host of the A16Z podcast.
    • They recommend checking out the A16Z podcast for insider access to people and ideas at the edge.

    Intensity and Achieving Success

    16:33 - 22:21

    • The speaker discusses his conversation with someone about mindset and their shared interest in it.
    • They talk about simplifying concepts and the power of intensity in achieving goals.
    • The speaker emphasizes the importance of executing a simple plan with higher intensity rather than seeking new strategies or tools.
    • They mention a gesture of turning up the dial to symbolize increasing intensity.
    • The speaker expresses their motivation to achieve success in all areas of life and the confidence that comes from accomplishing goals through intense focus.
    • They recommend applying this approach to areas where one has struggled.

    Dialing Up Intensity and Data-Related Ideas

    21:54 - 27:51

    • Dialing up the intensity in areas of life creates unstoppable confidence.
    • Struggling areas are opportunities for personal growth.
    • Going to the gym and getting fit feels good and inspires others.
    • Making small adjustments can lead to bigger changes in fitness.
    • Milk Road Pro, a subscription service for crypto enthusiasts, was launched at $10/month or $150/year.
    • The speaker suggests alternative ideas for Milk Road Pro, such as a crypto salary benchmarking service.

    Data Analysis and Organizational Charts

    27:34 - 33:41

    • Instead of launching a software platform, the company should have focused on data-related ideas.
    • Data is within the core competency of a company creating newsletters.
    • Sentiment analysis could have been valuable to understand what retail investors think about crypto.
    • Creating a fear and greed index to gauge market sentiment would have been beneficial.
    • The company has the ability to build its own fear and greed index based on user feedback.
    • Analyzing data and providing context around it could be a high-value product for institutional investors.
    • Sales work would involve meeting with heads of research at investment firms, while content work remains similar.
    • Organizational charts that provide information about the teams behind crypto projects could be useful for buyers and funders.

    Establishing Trust and Credibility with Data

    33:12 - 39:40

    • Having org charts that provide information about the team, contact details, and the story behind each NFT can help establish trust and credibility.
    • Data that can verify the legitimacy of companies in the NFT space would be valuable for buyers, funders, and investors.
    • Zoom info is a publicly traded company that provides contact information and background details on employees at various companies.
    • Particle.com offers a tool to estimate sales data for e-commerce stores, allowing for competitive research and market analysis.
    • The accuracy of sales volume estimation on Particle.com may not be perfect but provides directional insights.
    • Companies like Particle.com charge high prices for their services because they offer valuable intelligence for retailers to optimize inventory purchases.

    Tech Industry Events and OnlyFans Alternative

    39:13 - 45:24

    • Abravo launching a set of this clip.
    • They don't listen to podcasts.
    • The tech industry needs its version of the NBA All-Star game.
    • Tech is becoming more popular in pop culture.
    • The cool tech people are now household names.
    • Somebody should create a weekend event like the NBA All-Star Weekend for the tech industry.
    • It would be a hackathon where top tech companies compete with their teams.
    • It would be a great recruiting event and brand builder for companies.
    • It would be fun for people who like to build things and want a diversion from dealing with problems.
    • There could be fun gimmick games and the whole event could be broadcasted.
    • Sponsors could make it profitable, and someone like Eric Torrenberg or VC funds could organize it.

    Creators' Membership Platform and Paywall Feature

    50:58 - 57:29

    • A Shopify version of OnlyFans has been created, allowing creators to have their own branded domain and store.
    • The company behind this platform is called YouScreen, an all-in-one membership platform for creators.
    • YouScreen has earned $150 million from creators each year and has nine million end users.
    • The company is bootstrapped and based in Washington DC.
    • They may be generating around $10-15 million in revenue annually.
    • OnlyFans intentionally does not drive discovery, unlike Shopify where creators can promote themselves on their storefronts.
    • YouScreen offers a paywall feature that may be attractive to creators who don't want regular interaction with their audience.

    Bank Laughter and Tech News Podcast

    57:12 - 59:48

    • The speaker was asked to leave the bank because they were laughing so hard at Sean's Taco Bell story.
    • The speaker tried to play the podcast out loud for everyone in the bank.
    • The speaker replied to comments on YouTube but couldn't reply to all of them due to the high volume.
    • Some commenters called the speaker and others 'cucks' for liking Zuckerberg.
    • The speaker mentioned another podcast called The Hustle Daily Show that provides business and tech news in a few minutes.
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