Renegade Marketers Unite
Tuesday Tips: Delivering Memorable In-Person Events
Wed Jul 05 2023Description
The episode provides insights on how to elevate your brand through engaging personal experiences at events, maximize the impact of conferences and meetings, and strategies for successful event participation. Learn how to project your brand's personality, involve sales in event promotion, set up valuable meetings with prospects, create effective event planning checklists, leverage technology partners for wider reach, pre-qualify and budget for events, create multiple touch points, and define success criteria.
Insights
Elevate your brand through engaging personal experiences
By projecting your brand's personality at events and using fun and engaging experiences, you can create a lasting impression and make your brand memorable. Involving sales in promoting and marketing events can drive attendance and one-on-one meetings.
Maximize the impact of conferences and meetings
Setting up meetings with prospects during conferences and offering something valuable can make it worth their while. Creating a checklist for event planning, leveraging technology partners for wider reach, and utilizing follow-up emails can maximize the impact of conferences and meetings.
Strategies for successful event participation
Pre-qualifying and budgeting for events ensures maximum ROI. Creating multiple touch points such as expo booths, fireside chats, breakfasts, and speaking sessions can enhance event participation. Clearly defining success criteria before attending an event and communicating it repeatedly aligns efforts towards achieving desired outcomes.
Chapters
- Elevate your brand through engaging personal experiences
- Maximize the impact of conferences and meetings
- Strategies for successful event participation
Elevate your brand through engaging personal experiences
00:04 - 05:01
- Project your brand's personality at events to create a lasting impression.
- Use fun and engaging experiences to make your brand memorable.
- Involve sales in promoting and marketing events to drive attendance and one-on-one meetings.
Maximize the impact of conferences and meetings
00:04 - 05:01
- Set up meetings with prospects during conferences and offer something valuable to make it worth their while.
- Create a checklist for event planning, including packing lists, scheduling links, and follow-up emails.
- Leverage technology partners to expand the reach of event advertising.
Strategies for successful event participation
00:04 - 05:01
- Pre-qualify and budget for events to ensure maximum ROI.
- Create multiple touch points such as expo booths, fireside chats, breakfasts, and speaking sessions.
- Clearly define success criteria before attending an event and communicate it repeatedly to align efforts.