Renegade Marketers Unite
Tuesday Tips: Developing a Great Customer Marketing Program
Tue Jun 27 2023Description
The episode discusses the importance of not forgetting about users in customer marketing programs. It emphasizes the value of customers as assets and highlights the need for convenient and helpful communication. The development of the customer marketing team is also addressed, along with strategies for convincing customers to commit resources. The chapter concludes by emphasizing the importance of being helpful and advancing customers' lives.
Insights
Insight 1:
Customers should be prioritized in customer marketing programs.
Insight 2:
In-app communication with customers is convenient and helpful.
Insight 3:
Nurturing the development of the customer marketing team is crucial.
Insight 4:
Convincing customers to commit resources is a key aspect of customer marketing.
Insight 5:
Showing numbers and potential growth can help get management on board with customer marketing.
Insight 6:
Differentiate the message for customers versus new business, finding overlap where possible.
Insight 7:
Customer marketing should focus on being helpful and advancing customers' lives or careers.
Chapters
- Chapter 1: Don't forget about your users
- Chapter 2: Convincing customers to commit resources
- Chapter 3: Focus on being helpful and advancing customers' lives
Chapter 1: Don't forget about your users
00:06 - 05:09
- In your customer marketing program, it is important to not forget about your users.
- Customers are your most valuable asset and should be prioritized in your marketing efforts.
- Communicate with customers in-app for convenience and helpfulness.
- Nurture the development of your customer marketing team with critical selling skills.
Chapter 2: Convincing customers to commit resources
00:06 - 05:09
- Customer marketing is about convincing customers to commit resources to support a program.
- To get management on board with customer marketing, show the numbers and potential growth.
- Be clear about the message for customers versus new business, finding overlap where possible.
Chapter 3: Focus on being helpful and advancing customers' lives
00:06 - 05:09
- Customer marketing should focus on being helpful and advancing customers' lives or careers.