Sales Coach
Turning insights into action w/ Julie Newhouse
Thu Jun 08 2023Description
The episode discusses the importance of coaching for sales success, the challenges faced by sales managers and leaders in coaching, and the need for clear role definitions in training and enablement. It emphasizes the value of building a coaching culture and provides insights on measuring the impact of coaching.
Insights
Coaching is crucial for sales success
Coaching is identified as the most mission critical piece for sales success. It helps transform one-on-one meetings into effective coaching sessions.
Challenges in coaching
Managers often struggle with coaching due to time constraints, difficulty having tough conversations, and lack of visibility and data on coaching calls.
Sales Coach Operating System
The Sales Coach Operating System (Sales Coach OS) is a system designed to help sales managers become effective coaches. It includes interventions such as regular coaching sessions, role-playing, and practice sessions in a safe environment.
Measuring the impact of coaching
The impact of coaching can be measured through tracking pipeline metrics, behavioral changes, manager behavior scorecards, and cultural impact on employee satisfaction and learning culture.
Coaching gap and role definitions
There is a coaching gap in larger conversations and lack of coaching for frontline managers and sales leaders. Clear role definitions are needed to differentiate coaching from training in organizations.
Chapters
Coaching for Sales Success
00:03 - 07:34
- Coaching is the most mission critical piece for sales success.
- Managers often struggle with coaching due to time constraints and difficulty having tough conversations.
- Frontline managers can transform one-on-one meetings into effective coaching sessions.
- Lack of visibility and data on coaching calls hinders enablement professionals' ability to track program effectiveness.
- To address time concerns, managers can ask reps to send two calls each week for review, focusing on one call that went well and one that could have been better.
- In early to mid-stage startups, coaching may be lacking as frontline managers are often promoted without proper training in coaching skills.
- Company size and leadership buy-in play a role in the strength of coaching culture.
- Building a coaching culture requires commitment from sales managers and leaders.
Sales Coach Operating System
07:11 - 15:20
- Sales managers and leaders often struggle with coaching in their organizations.
- The Sales Coach Operating System (Sales Coach OS) is a system designed to help sales managers become effective coaches.
- Coaching interventions can include regular coaching sessions, role-playing, and practice sessions in a safe environment.
- Measuring the impact of coaching can be done by tracking pipeline metrics and behavioral changes.
- Manager behavior can be tracked through scorecards and ensuring consistency in scoring calls.
- Cultural impact of coaching can be measured through employee satisfaction and creating a culture of learning and growth.
- Senior leadership often lacks coaching skills, which is a common gap in organizations.
Coaching Gap and Role Definitions
14:54 - 21:36
- Coaching gap in larger conversations and lack of coaching for frontline managers and sales leaders.
- Perfect organization with coaching at home includes executive coaches working with frontline managers and directors to develop leadership skills.
- Value of having a dedicated sales coach on the enablement team to provide call coaching, support managers, and improve conversion rates.
- Confusion between coaching and training in organizations.
- Clear swim lanes needed to define roles and responsibilities in training and enablement.
- Swell Enablement focuses on getting everyone on the same wavelength like ocean swell.
- Surfing as a hobby that brings clarity and disconnects from work.