The B2B Sales Podcast
Watch me create a cold outreach sequence from scratch with ChatGPT, with Thibaut Souyris
Tue May 23 2023
The Be To Be Sales podcast
- Features interviews with thought leaders and experts in B2B sales
- Provides tactical tips and insights on starting conversations, generating opportunities, and closing deals faster
Creating a cold outreach sequence using ChatGPT
- Five steps to the process:
- Review Ideal Customer Profile (ICP) metrics
- Select an ICP to target
- Review problems of the selected ICP
- List all these problems, including symptoms
- Build outreach sequence skeleton by defining number of touch points and channels for each
Building a call sequence from scratch
- Define number of touch points and channel for each touch point (LinkedIn, email, phone, etc.)
- Determine media type for each touch point (audio, video, text)
- Define cadence between touchpoints before following up if there is no reply
- Build content of touchpoints using ChatGPT
- Follow five steps:
- Review ICP metrics
- Pick an ATL or BTL in this ICP metrics
- Review problems of selected ICP
- Build sequence skeleton
- Build messages